What is Yellow Stripes specialised in?

Paid social, Search advertising (SEA), SEO & GEO.

How big is Yellow Stripes?

Around 3 full-time equivalents (financial year 2025).

Review: Yellow Stripes

Q: Who are the clients of Yellow Stripes?

Among others Adriaen Brouwer Bierfeesten, Durmiline, Lake House, Iziflux®, Sporticom®, Tuinen Lewis Daemers, Cohousing Projects, OUTR, Golf Oudenaarde, Visix, Sonus, Impact Inclusive, Deschacht, Barbasille, Kattendons.

Sinds 2014 is Yellow Stripes actief als full-service bureau uit Ronse. Met ongeveer 3 VTE is dit een klein bureau. Het aanbod is gericht op paid media (sea/social/display) en seo. De klanten komen vooral uit generalist (kmo's).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 83.782 gross margin, growth -52,5% against a sector median of +1,7%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Yellow StripesSector median

EBITDA margin -64,9%, sector median 23,9%. Value-added coverage 0,59 (median 1,27).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 29.922

Median (2025) € 78.251

Against a payroll cost of € 47.310 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 18

Median (2025) € 49

4.552 hours worked, 1.626 per FTE. Against that sits € 29 of payroll cost per hour worked, leaving € -11 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -2,6 months (median 5,8 mo). Equity in the latest year: € -29.205.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 21.889. Liquidity ratio 0,85: current assets cover short-term debt not in full. Solvency -9,4%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 518 days of supplier credit, sector median 54. The accounts were filed 182 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

3 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 8 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Comfortable cash position: 60 days of payroll
Turnover below the median (17,9%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 163.233	€ 197.868+21,2%	€ 231.247+16,9%	€ 176.214-23,8%	€ 83.782-52,5%
EBITDA	€ 58.368	€ 26.108	€ 38.678	€ 8.509	€ -54.371
EBITDA margin	35,8%	13,2%	16,7%	4,8%	-64,9%
Staff
FTE	3,7	4,0+8,1%	4,00%	3,5-12,5%	2,8-20%
Gross margin per FTE	€ 44.117	€ 49.467	€ 57.812	€ 50.347	€ 29.922
Payroll cost per FTE	€ 26.011	€ 42.657	€ 48.016	€ 47.690	€ 47.310
Balance sheet
Equity	€ 24.099	€ 38.824	€ 38.838	€ 35.563	€ -29.205
Cash	€ 67.898	€ 23.454	€ 33.982	€ 75.833	€ 21.889
Liquidity ratio	1,11	1,12	1,33	1,61	0,85

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 01/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO

Sector focus

Real estate & constructionMedia & entertainmentRetail & e-commerce

Publicly known clients

Adriaen Brouwer Bierfeesten, Durmiline, Lake House, Iziflux®, Sporticom®, Tuinen Lewis Daemers, Cohousing Projects, OUTR, Golf Oudenaarde, Visix, Sonus, Impact Inclusive, Deschacht, Barbasille, Kattendons

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 10 people mapped

Digital marketing is the engine: 3 of 10 profiles sit there. Within that core, Content Marketing, SEA and Analytics stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.

E

Evert

Account manager

F

Frederik

Founder COO

L

Luk

Founder CIO

D

Dana

Graphic Designer

F

Fabienne

Brand Designer

H

Hélène

Content en social marketeer

J

Joeri

Performance Marketeer

P

Patricia

Office manager

S

Sean

Developer

Y

Yarne

Digital Marketeer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 47.310

-22% versus the median

Team composition

2,8 FTE

33% women
67% men

€ 47.310

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

17,9%

Median for this type of agency (2025): 31,1%

Inflow 2025

89,3%

2,5 FTE in, 0,5 FTE out

Net team change

+2,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.