Around 3 full-time equivalents (financial year 2026).

Which sectors does Yapado work for?

Fashion & lifestyle, Sports & entertainment, Food & beverage, Healthcare & pharma.

Review: Yapado

Q: What is Yapado specialised in?

Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations.

Q: Who are the clients of Yapado?

Among others Dr. Oetker, Elvea, Lidl, Brugge Kaas, Etam, Kidibul, Pauwels, True Gum, Dilea, Ella's Kitchen, Sir James, VTM, Louis Widmer, PDC Brands, TCK Sports Group.

Yapado is al ruim dertig jaar actief als pr- & communicatiebureau uit Gent. Het team telt ongeveer 3 medewerkers (VTE). Ze werken rond pr & communicatie, social media en content & copy. Sectorieel richt het bureau zich vooral op fmcg/lifestyle: food & drinks, beauty & wellness, outdoor & sports en health.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20222023202420252026

Latest year: € 225.595 gross margin, growth -0,8% against a sector median of +1,2%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20222023202420252026

YapadoSector median

EBITDA margin 19,6%, sector median 25,6%. Value-added coverage 1,25 (median 1,29).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 75.198

Median (2025) € 83.630

Against a payroll cost of € 55.287 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 44

Median (2025) € 50

5.167 hours worked, 1.722 per FTE. Against that sits € 32 of payroll cost per hour worked, leaving € 12 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 7,2 months (median 12,2 mo). Equity in the latest year: € 107.698.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 11.975. Liquidity ratio 0,97: current assets cover short-term debt not in full. Solvency 24,5%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 167 days of supplier credit, sector median 71. The accounts were filed 206 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 7,2 months of payroll in equity
Stable team (no meaningful FTE loss)
Equity was earned, not injected (reserves 4,8× the capital contributed)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2022 to 2026Result, staff and balance sheet

	2022	2023	2024	2025	2026
Result
Gross margin	€ 243.171	€ 197.345-18,8%	€ 236.492+19,8%	€ 227.477-3,8%	€ 225.595-0,8%
EBITDA	€ 92.418	€ 30.267	€ 56.558	€ 61.104	€ 44.166
EBITDA margin	38%	15,3%	23,9%	26,9%	19,6%
Staff
FTE	3,0	3,00%	3,3+10%	3,0-9,1%	3,00%
Gross margin per FTE	€ 81.057	€ 65.782	€ 71.664	€ 75.826	€ 75.198
Payroll cost per FTE	€ 45.957	€ 39.366	€ 45.419	€ 37.951	€ 55.287
Balance sheet
Equity	€ 144.302	€ 130.160	€ 111.694	€ 104.764	€ 107.698
Cash	€ 93.731	€ 43.074	€ 44.582	€ 60.866	€ 11.975
Liquidity ratio	1,55	1,37	1,17	1,07	0,97

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2026, filed on 23/10/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Social, Influencer & Community

Organic social content Social strategy & platform mix

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

FMCGFood & beverageRetail & e-commerceMedia & entertainmentFashion & lifestyle

Publicly known clients

Dr. Oetker, Elvea, Lidl, Brugge Kaas, Etam, Kidibul, Pauwels, True Gum, Dilea, Ella's Kitchen, Sir James, VTM, Louis Widmer, PDC Brands, TCK Sports Group

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 55.287

-10% versus the median

Team composition

3,0 FTE

67% women
33% men

€ 55.287

Median PR- & communicatiebureau (2025) € 61.577All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2022

33,3%

Median for this type of agency (2025): 35,1%

Inflow 2022

33,3%

1,0 FTE in, 1,0 FTE out

Net team change

0,0 FTE

20222023202420252026

Figures for financial year 2022: in 2026 this agency published no inflow or outflow.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.