What is Webit specialised in?

Paid social, Search advertising (SEA), SEO & GEO, Website development, Website strategy & UX, Web platform.

Around 4 full-time equivalents (financial year 2025).

Review: Webit: Web development agency

Q: Who are the clients of Webit?

Among others Reset --> https://www.webit.be/portfolio/reset/Kijzer --> https://www.webit.be/portfolio/kijzer/Zinder Technieken --> https://zinder-technieken.be/.

Webit werkt meer dan een halve eeuw als digitaal bureau (web & platform) uit Antwerpen. Het team telt ongeveer 4 medewerkers (VTE). Ze werken rond webdevelopment, ux/ui design, seo en paid media (sea/social/display). Publiek gekende klanten zijn onder meer Take Action en Jeanine.

Webit fungeert als technische ontwikkelpartner voor agencies en bedrijven. We bouwen maatwerk webapplicaties, complexe WordPress- en Laravel-oplossingen en integraties met externe platformen via API’s, CRM’s en ERP-systemen. Onze focus ligt op robuuste architectuur, schaalbaarheid en stabiliteit.
Klanten
Webit richt zich op KMO’s (B2B) van elke grootte en sector die nood hebben aan digitale oplossingen. We werken voor bedrijven die verder willen gaan dan standaardsoftware en op zoek zijn naar maatwerk en slimme integraties met hun bestaande systemen.Daarnaast werken we intensief samen met communicatie- en marketingbureaus die een betrouwbare developmentpartner zoeken voor complexere projecten. We treden hierbij op als technische verlengstuk van hun team en ondersteunen hen bij maatwerkontwikkeling, API-koppelingen en integraties, volledig white-label indien gewenst.
Zelfomschreven cultuur:
Betrouwbaar – Technisch sterk – Meedenkend – Oplossingsgericht – Professioneel
Team
1 Bestuurder (achtergrond back-end development)
1 Project Manager
1 Designer + WordPress developer
1 WordPress developer
1 Full-stack developer (WordPress + Laravel)
1 Back-end developer

Referentieklanten: Reset --> https://www.webit.be/portfolio/reset/Kijzer --> https://www.webit.be/portfolio/kijzer/Zinder Technieken --> https://zinder-technieken.be/
Tech Stack: Wordpress, Laravel
Gepercipieerde concurrenten: Webhero, Flux
Inspiratie: https://dogstudio.co/
Ondernemingsnummer: BE0401950974
Gemiddelde klantgrootte: 10k

Who do they see as competitors?

Flux Webhero

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 269.669 gross margin, growth +12,8% against a sector median of +3,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

WebitSector median

EBITDA margin 9,3%, sector median 22,6%. Value-added coverage 1,10 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 67.417

Median (2025) € 77.398

Against a payroll cost of € 60.682 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 38

Median (2025) € 48

7.032 hours worked, 1.758 per FTE. Against that sits € 35 of payroll cost per hour worked, leaving € 4 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,4 months (median 5,3 mo). Equity in the latest year: € 89.892.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 17.848. Liquidity ratio 1,54: current assets cover short-term debt in full. Solvency 47,5%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 74 days of supplier credit, sector median 46. The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 25 Nov 2024 · Staatsblad
The registered office relocated. Usually just a new office.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
Outgrew the sector median 4 years running
Profitable in every one of the last 5 years
Healthy working capital (current ratio 1,54)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 101.755	€ 125.949+23,8%	€ 168.347+33,7%	€ 239.097+42%	€ 269.669+12,8%
EBITDA	€ 15.372	€ 17.567	€ 13.600	€ 18.674	€ 25.110
EBITDA margin	15,1%	13,9%	8,1%	7,8%	9,3%
Staff
FTE	2,2	2,9+31,8%	3,0+3,4%	4,3+43,3%	4,0-7%
Gross margin per FTE	€ 46.252	€ 43.431	€ 56.116	€ 55.604	€ 67.417
Payroll cost per FTE	€ 38.785	€ 37.050	€ 51.222	€ 51.070	€ 60.682
Balance sheet
Equity	€ 68.199	€ 71.211	€ 74.949	€ 79.827	€ 89.892
Cash	€ 7.166	€ 23.428	€ 25.254	€ 91.104	€ 17.848
Liquidity ratio	3,83	2,41	2,07	1,23	1,54

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO Website development Website strategy & UX

Sector focus

KMO's en andere agencies (white label), regio Antwerpen

From our own research. The agency hasn't listed its sectors yet.

Publicly known clients

Take ActionJeanine

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 1 people mapped

RW

Ruben Wouters

Zaakvoerder & Developer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 60.682

-4% versus the median

Team composition

4,0 FTE

50% women
50% men

€ 60.682

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2025): 27,9%

Inflow 2025

25,0%

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.