Visuals Internationals: animatie & video agency
Visuals Internationals is een video agency met nadruk op animatie. Ze maken commercials, explainers en motion graphics zowel voor online als tv.
The content of this factsheet is in Dutch.
Visuals Internationals is een productiehuis met thuisbasis in Hasselt, opgericht in 2017. Het aanbod bestrijkt video & productie, creatie & reclame en ux/ui design. Het zwaartepunt ligt bij opdrachtgevers uit creatieve b2c-merken. Publiek gekende klanten zijn onder meer Telenet, Liantis, Streamz, VTM, Xander De Rycke, STUFF..
Makers
Visuals Internationals is een video agency met nadruk op animatie. Ze maken commercials, explainers en motion graphics zowel voor online als tv.
Dat doen ze liefst voor creatieve merken in B2C.
Visuals Internationals werkt met 8 VTE, waaronder:
- 2 motion designers (vooral 3D)
- 1 hoofd animator
- 1 regisseur
- 1 illustrator
- 1 concept provider
- 1 project manager
Wat ze niet doen: campagnes, development.
Zelf omschrijven ze hun cultuur als: creatief, wild, coole shit maken, blijven challengen.
Referentieklanten: Eastpak, Mobile Vikings, Nerdland, Europees Parlement
Gepercipieerde concurrenten: Volstok
Voorbeelden: Buck, Oddfellows, PlusOne Amsterdam
Ondernemingsnummer: 0674.853.150
Gemiddelde klantgrootte: 20k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Late filing · 12 Oct 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Board change · 23 Dec 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Late filing · 29 Aug 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
What this agency does well
- EBITDA margin above the sector median (92,2%)
- Profitable in every one of the last 5 years
- Healthy working capital (current ratio 2,34)
- Equity was earned, not injected (reserves 9,1× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 63.315 | € 87.023+37,4% | € 55.571-36,1% | € 66.821+20,2% | € 59.286-11,3% |
| EBITDA | € 25.804 | € 50.123 | € 37.178 | € 29.313 | € 54.670 |
| EBITDA margin | 40,8% | 57,6% | 66,9% | 43,9% | 92,2% |
| Staff | |||||
| Balance sheet | |||||
| Equity | € 50.396 | € 82.852 | € 99.554 | € 112.856 | € 142.397 |
| Cash | € 33.523 | € 20.148 | € 55.816 | € 55.562 | € 81.113 |
| Liquidity ratio | 2,50 | 1,75 | 1,87 | 1,57 | 2,34 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 12/10/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Telenet, Liantis, Streamz, VTM, Xander De Rycke, STUFF.
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Visuals Internationals
- When was Visuals Internationals founded?
- In 2015.
- Where is Visuals Internationals located?
- In Hasselt, Belgium.
- What is Visuals Internationals specialised in?
- Campaign concepts & big ideas, Campaign execution, Video production, Website strategy & UX, Video, Animatie.
- Who are the clients of Visuals Internationals?
- Among others Eastpak, Mobile Vikings, Nerdland, Europees Parlement.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.