What is Riktig specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), Corporate communication.

Around 1 full-time equivalent (financial year 2025).

Review: Riktig

Q: Who are the clients of Riktig?

Among others Powerview, Realise, Brouwerij Cornelissen, Bodyrock, Envicas, Mondian, Fundi, Franssen Juweliers, Surtechno, Souidi & Souidi, Benvitec, E'Log Automation, The Ginger One, Goeddoeners, Stirr Associates.

Riktig is een brandingbureau uit Hasselt, actief sinds 2017. De opgegeven expertises zijn strategie, branding & identiteit, pr & communicatie en paid media (sea/social/display). De klanten komen vooral uit breed (kmo's) en geen duidelijke nichefocus.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 94.558 gross margin, growth -0,4% against a sector median of +6,6%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

RiktigSector median

EBITDA margin 43,8%, sector median 32,2%. Value-added coverage 1,79 (median 1,29).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 105.065

Median (2025) € 82.809

Against a payroll cost of € 58.563 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 85

Median (2025) € 48

1.107 hours worked, 1.230 per FTE. Against that sits € 48 of payroll cost per hour worked, leaving € 38 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 24,3 months (median 6,3 mo). Equity in the latest year: € 106.901.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 114.974. Liquidity ratio 2,70: current assets cover short-term debt in full. Solvency 63%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 102 days of supplier credit, sector median 68. The accounts were filed 184 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Board change · 16 Oct 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Registered office moved · 12 Feb 2025 · Staatsblad
The registered office relocated. Usually just a new office.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (43,8%)
Profitable in every one of the last 5 years
Strong buffer: 24,3 months of payroll in equity
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (1,79)
Margin per hour worked rose 3 years in a row
Healthy working capital (current ratio 2,70)
Equity was earned, not injected (reserves 16,2× the capital contributed)
Comfortable cash position: 796 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 113.726	€ 172.705+51,9%	€ 108.917-36,9%	€ 94.975-12,8%	€ 94.558-0,4%
EBITDA	€ 38.729	€ 48.610	€ 23.135	€ 34.703	€ 41.403
EBITDA margin	34,1%	28,1%	21,2%	36,5%	43,8%
Staff
FTE	1,3	2,5+92,3%	1,4-44%	0,9-35,7%	0,90%
Gross margin per FTE	€ 87.481	€ 69.082	€ 77.798	€ 105.528	€ 105.065
Payroll cost per FTE	€ 57.324	€ 49.450	€ 60.954	€ 66.103	€ 58.563
Balance sheet
Equity	€ 53.212	€ 53.287	€ 53.345	€ 75.982	€ 106.901
Cash	€ 75.139	€ 101.224	€ 50.845	€ 83.895	€ 114.974
Liquidity ratio	1,53	1,33	2,04	1,96	2,70

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 03/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Media

Paid social Search advertising (SEA)

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Breed (KMO's)geen duidelijke nichefocus

From our own research. The agency hasn't listed its sectors yet.

Publicly known clients

Powerview, Realise, Brouwerij Cornelissen, Bodyrock, Envicas, Mondian, Fundi, Franssen Juweliers, Surtechno, Souidi & Souidi, Benvitec, E'Log Automation, The Ginger One, Goeddoeners, Stirr Associates

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 58.563

-4% versus the median

Team composition

0,9 FTE

€ 58.563

Median Brandingbureau (2025) € 60.980All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2023

142,9%

Median for this type of agency (2025): 38,9%

Inflow 2023

/

20212022202320242025

Figures for financial year 2023: in 2025 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.