How big is Ribbon agency?

Around 4 full-time equivalents (financial year 2025).

Which sectors does Ribbon agency work for?

Fashion & lifestyle, Retail & e-commerce.

Review: Ribbon agency

Q: What is Ribbon agency specialised in?

Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations.

Q: Who are the clients of Ribbon agency?

Among others Eurostar, Vertbaudet, Clinique Saint-Jean, UCM, Gourmart, GFK, SPW Mobilité, Chimay, Be WaPP, Partenamut, MakerFaire.Brussels, Vesale Pharma, BRUGEL.

Sinds 2018 is Ribbon agency actief als pr- & communicatiebureau uit Elsene. Op de loonlijst staan ongeveer 4 voltijdse equivalenten. Ze werken rond pr & communicatie, social media en content & copy. Sectoren waar het bureau vaak werkt: consumer brands, lifestyle en retail.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 313.040 gross margin, growth +16,1% against a sector median of +1,2%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Ribbon agencySector median

EBITDA margin 15,3%, sector median 25,6%. Value-added coverage 1,18 (median 1,29).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 71.145

Median (2025) € 83.630

Against a payroll cost of € 59.999 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 43

Median (2025) € 50

7.249 hours worked, 1.647 per FTE. Against that sits € 36 of payroll cost per hour worked, leaving € 7 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 2,0 months (median 12,2 mo). Equity in the latest year: € 43.805.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 96.978. Liquidity ratio 1,12: current assets cover short-term debt in full. Solvency 16,9%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 62 days of supplier credit, sector median 71. The accounts were filed 180 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
+ 2 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Margin per hour worked rose 3 years in a row
Comfortable cash position: 134 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 202.031	€ 280.966+39,1%	€ 333.926+18,8%	€ 269.564-19,3%	€ 313.040+16,1%
EBITDA	€ 45.791	€ 28.714	€ 23.283	€ 13.902	€ 47.753
EBITDA margin	22,7%	10,2%	7%	5,2%	15,3%
Staff
FTE	3,5	5,3+51,4%	5,4+1,9%	5,1-5,6%	4,4-13,7%
Gross margin per FTE	€ 57.723	€ 53.012	€ 61.838	€ 52.856	€ 71.145
Payroll cost per FTE	€ 36.966	€ 47.500	€ 50.102	€ 50.026	€ 59.999
Balance sheet
Equity	€ 82.416	€ 94.519	€ 100.582	€ 96.272	€ 43.805
Cash	-	€ 73.381	€ 81.252	€ 135.539	€ 96.978
Liquidity ratio	1,61	1,45	1,77	1,58	1,12

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 29/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Social, Influencer & Community

Organic social content Social strategy & platform mix

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Health & pharmaTravel & hospitalityRetail & e-commerceFood & beveragePublic sector & government

Publicly known clients

Eurostar, Vertbaudet, Clinique Saint-Jean, UCM, Gourmart, GFK, SPW Mobilité, Chimay, Be WaPP, Partenamut, MakerFaire.Brussels, Vesale Pharma, BRUGEL

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 5 people mapped

This team is built around client service: 2 of 5 are account & project. Within that core, Klantbeheer and Relatiebeheer stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

AP

Amélie Putmans

COO

CM

Caroline Mouzon

PR & Influencer Marketing Account Manager

SR

Suzanna Rodrigues

PR & Influencer Marketing Account Manager

VG

Vanessa Gohy

Fondatrice & CEO

TK

Tarik Krafft

Social Media Manager

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 59.999

-3% versus the median

Team composition

4,4 FTE

75% women
25% men

Training per FTE

10,9 h

Many agencies fill this field in incompletely.

€ 59.999

Median PR- & communicatiebureau (2025) € 61.577All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

68,2%

Median for this type of agency (2025): 35,1%

Inflow 2025

45,5%

2,0 FTE in, 3,0 FTE out

Net team change

-1,0 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.