What is Marketing Fizz specialised in?

Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA).

How big is Marketing Fizz?

Around 5 full-time equivalents (financial year 2025).

Review: Marketing Fizz

Q: Who are the clients of Marketing Fizz?

Among others Idalko, Tyneso, Lindexer, SoftAdvice, Multimedium, Proximus SpearIT, Converge IT, yoboo, Red Carpet Belgium, Veos, Eurikas.

Marketing Fizz is een full-service bureau uit Antwerpen, actief sinds 2012. Op de loonlijst staan ongeveer 5 voltijdse equivalenten. Het bureau is toegespitst op content & copy en paid media (sea/social/display).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20222023202420242025

Latest year: € 278.589 gross margin, growth +114,4% against a sector median of +1,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20222023202420242025

Marketing FizzSector median

EBITDA margin -3,1%, sector median 23,9%. Value-added coverage 0,97 (median 1,27). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 55.718

Median (2025) € 78.251

Against a payroll cost of € 56.499 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 35

Median (2025) € 49

8.047 hours worked, 1.609 per FTE. Against that sits € 35 of payroll cost per hour worked, leaving € 0 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 3,8 months (median 5,8 mo). Equity in the latest year: € 89.588.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 2.157. Liquidity ratio 2,16: current assets cover short-term debt in full. Solvency 55,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 28 days of supplier credit, sector median 54. The accounts were filed 201 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Loss-making year · 31 Dec 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+4,2% FTE in the latest year)
Healthy working capital (current ratio 2,16)
Equity was earned, not injected (reserves 16,0× the capital contributed)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2024	2025
Result
Gross margin	€ 192.847	€ 147.414-23,6%	€ 213.658+44,9%	€ 129.959-39,2%	€ 278.589+114,4%
EBITDA	€ -923	€ 25.816	€ 51.003	€ 7.548	€ -8.587
EBITDA margin	-0,5%	17,5%	23,9%	5,8%	-3,1%
Staff
FTE	4,0	2,3-42,5%	2,7+17,4%	4,8	5,0+4,2%
Gross margin per FTE	€ 48.212	€ 64.093	€ 79.133	€ 27.075	€ 55.718
Payroll cost per FTE	€ 46.694	€ 54.764	€ 56.619	€ 24.882	€ 56.499
Balance sheet
Equity	€ 85.179	€ 96.151	€ 105.528	€ 107.997	€ 89.588
Cash	€ 30.211	€ 53.420	€ 59.178	€ 23.802	€ 2.157
Liquidity ratio	2,48	2,52	2,18	2,06	2,16

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 20/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Sector focus

Technology & softwareB2B services

Publicly known clients

Idalko, Tyneso, Lindexer, SoftAdvice, Multimedium, Proximus SpearIT, Converge IT, yoboo, Red Carpet Belgium, Veos, Eurikas

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 8 people mapped

The heart of this team is creative: 3 of 8 profiles are makers. Within that core, Design, Art Direction and Video stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. Notably, no declared strategists in sight — this agency would rather make than philosophise.

LB

Liese Bols

Creative Director & Co-Vennoot

SB

Sandra Beelaert

Zaakvoerder

XB

Xana Bovée

Account Director

G

Gilles

Graphic Designer

JG

Jeffrey Goossens

Content creator

JB

Jop Boits

Teamlead Studio

J

Jurn

Video Content Creator

MV

Max van Valen

Performance Marketeer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 56.499

-6% versus the median

Team composition

5,0 FTE

35% women
65% men

€ 56.499

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

32,0%

Median for this type of agency (2025): 31,1%

Inflow 2025

32,0%

1,6 FTE in, 1,6 FTE out

Net team change

0,0 FTE

20222023202420242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.