Making Sense
The content of this factsheet is in Dutch.
Making Sense bestaat sinds 2017 en profileert zich als full-service bureau uit Overijse. Het aanbod bestrijkt content & copy, strategie en branding & identiteit. Het zwaartepunt ligt bij opdrachtgevers uit generalistisch (kmo/b2b digitale communicatie).
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Loss-making year · 31 Dec 2024 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
What this agency does well
- EBITDA margin above the sector median (79,3%)
- Healthy working capital (current ratio 7,19)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 6.864 | € 15.678+128,4% | € 42.622+171,9% | € -24.201-156,8% | € 3.468 |
| EBITDA | € 6.201 | € 15.055 | € 41.670 | € -24.899 | € 2.749 |
| EBITDA margin | 90,3% | 96% | 97,8% | - | 79,3% |
| Staff | |||||
| Balance sheet | |||||
| Equity | € 66.534 | € 75.875 | € 107.845 | € 82.617 | € 84.731 |
| Cash | € 63.152 | € 59.524 | € 103.112 | € 78.845 | € 86.668 |
| Liquidity ratio | 7,75 | 4,69 | 12,52 | 10,01 | 7,19 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 19/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 5 services
Sector focus
Generalistisch (KMO/B2B digitale communicatie)
From our own research. The agency hasn't listed its sectors yet.
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Coming soon
We're working on this part of the factsheet.
Frequently asked questions about Making Sense
- When was Making Sense founded?
- In 2017.
- Where is Making Sense located?
- In Overijse, Belgium.
- What is Making Sense specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.