What is Lots Digital specialised in?

Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix, SEO & GEO.

How big is Lots Digital?

Around 3 full-time equivalents (financial year 2025).

Who are the clients of Lots Digital?

Among others Immo Darwin, Companyonwise, Dialogisch, Qlick.

Review: Lots Digital

Vanuit Hoogstraten werkt Lots Digital sinds 2021 als performance- & mediabureau. Er werken ongeveer 3 mensen, uitgedrukt in voltijdse equivalenten. Het aanbod bestrijkt paid media (sea/social/display), seo en social media. De klanten komen vooral uit kmo's en lokale ondernemers. Tot de publiek bekende klanten behoren Immo Darwin, Companyonwise, Dialogisch en Qlick.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 306.554 gross margin, growth +63,7% against a sector median of +5,3%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Lots DigitalSector median

EBITDA margin 53,4%, sector median 28%. Value-added coverage 2,26 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 92.895

Median (2025) € 76.236

Against a payroll cost of € 39.326 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 56

Median (2025) € 47

5.439 hours worked, 1.648 per FTE. Against that sits € 24 of payroll cost per hour worked, leaving € 33 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 0,5 months (median 6,3 mo). Equity in the latest year: € 5.000.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 190.581. Liquidity ratio 0,88: current assets cover short-term debt not in full. Solvency 0,5%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 9 days of supplier credit, sector median 63. The accounts were filed 126 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Critical buffer · 31 Dec 2025 · NBB
Equity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
Outgrew the sector median 3 years running
EBITDA margin above the sector median (53,4%)
Profitable in every one of the last 5 years
Team grew (+65,0% FTE in the latest year)
Value-added per euro of payroll above the sector median (2,26)
Comfortable cash position: 536 days of payroll
No departures in 2025

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 36.892	€ 46.955+27,3%	€ 127.888+172,4%	€ 187.245+46,4%	€ 306.554+63,7%
EBITDA	€ 36.444	€ 46.506	€ 84.057	€ 103.659	€ 163.617
EBITDA margin	98,8%	99%	65,7%	55,4%	53,4%
Staff
FTE	-	-	0,9	2,0+122,2%	3,3+65%
Gross margin per FTE	-	-	€ 142.098	€ 93.623	€ 92.895
Payroll cost per FTE	-	-	€ 46.376	€ 41.258	€ 39.326
Balance sheet
Equity	€ 34.386	€ 68.478	€ 117.374	€ 155.836	€ 5.000
Cash	€ 24.526	€ 68.222	€ 129.846	€ 122.732	€ 190.581
Liquidity ratio	2,16	2,05	1,84	3,14	0,88

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 06/05/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

SEO & GEO

Sector focus

Real estate & construction

Publicly known clients

Immo DarwinCompanyonwiseDialogischQlick

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 6 people mapped

Digital marketing is the engine: 5 of 6 profiles sit there. Within that core, Analytics, SEA and Content Marketing stand out. A specialist, not a generalist: the expertise is narrow but deep.

LV

Lisselotte Van Sande

Zaakvoerder & Strateeg

AW

Andy Wauters

Digital Performance Marketeer

EH

Elise Hermans

Digital Performance Marketeer

HH

Hannah-Marie Hermans

Digital Performance Marketeer

MB

Meredith Broes

Digital Performance Marketeer

SL

Sofie Lochten

Digital Performance Marketeer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 39.326

-37% versus the median

Team composition

3,3 FTE

100% women
0% men

€ 39.326

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

0,0%

Median for this type of agency (2025): 25,1%

Inflow 2025

60,6%

2,0 FTE in, 0,0 FTE out

Net team change

+2,0 FTE

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.