What is Kette specialised in?

Brand strategy & positioning, Brand identity & design, Paid social, Search advertising (SEA), Website development.

Around 1 full-time equivalent (financial year 2025).

Review: Kette

Q: Who are the clients of Kette?

Among others GIMBER, Mags burgers, Kinekt, Cordeva, CC De Meent, Annelien Marcelis, JuzzBike, Meta Octav.

Vanuit Halle werkt Kette sinds 2018 als digitaal bureau (web & platform). De focus ligt op webdevelopment, branding & identiteit en paid media (sea/social/display). Uit de publiek bekende klantenlijst: GIMBER, Mags burgers, Kinekt en Cordeva.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 102.255 gross margin, growth +67,7% against a sector median of +3,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

KetteSector median

EBITDA margin 40%, sector median 22,6%. Value-added coverage 1,71 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 73.039

Median (2025) € 77.398

Against a payroll cost of € 40.930 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 45

Median (2025) € 48

2.252 hours worked, 1.609 per FTE. Against that sits € 25 of payroll cost per hour worked, leaving € 20 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,5 months (median 5,3 mo). Equity in the latest year: € 45.272.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash -. Liquidity ratio 1,09: current assets cover short-term debt in full. Solvency 24,4%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 51 days of supplier credit, sector median 46. The accounts were filed 209 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Board change · 30 Jun 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 3 years in a row
Outgrew the sector median 3 years running
EBITDA margin above the sector median (40,0%)
Profitable in every one of the last 5 years
Strong buffer: 9,5 months of payroll in equity
Team grew (+40,0% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,71)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 17.699	€ 7.802-55,9%	€ 47.907+514,1%	€ 60.961+27,2%	€ 102.255+67,7%
EBITDA	€ 17.699	€ 7.443	€ 13.475	€ 16.987	€ 40.925
EBITDA margin	100%	95,4%	28,1%	27,9%	40%
Staff
FTE	-	-	1,0	1,00%	1,4+40%
Gross margin per FTE	-	-	€ 47.907	€ 60.961	€ 73.039
Payroll cost per FTE	-	-	€ 34.063	€ 43.566	€ 40.930
Balance sheet
Equity	€ 18.967	€ 21.339	€ 26.817	€ 30.349	€ 45.272
Cash	€ 7.174	€ 26.438	€ 20.697	€ 5.039	-
Liquidity ratio	1,02	1,10	1,03	1,12	1,09

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 27/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning

Branding & Design

Brand identity & design

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

Website development

Sector focus

Food & beverageMedia & entertainmentAutomotive & mobility

Publicly known clients

GIMBERMags burgersKinektCordevaCC De MeentAnnelien MarcelisJuzzBikeMeta Octav

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 10 people mapped

The heart of this team is creative: 3 of 10 profiles are makers. Within that core, Design, Art Direction and Fotografie stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. Notably, no declared strategists in sight — this agency would rather make than philosophise.

L

Lien.D

Graphic Designer & Senior Art Director

S

Stijn.A

Founder & Strategic Creative Director

X

Xander.Vb

Graphic Designer & Art Director

A

Arvid.D

Performance Marketeer & Workflow Architect

D

Daphné.D

Media Design & Content Creation

G

Gill.S

Web Developer & AI Specialist

J

Jonas.D

Web Developer & Project Manager

J

Josh.H

Hybrid Operations Lead

P

Philippe.Ds

Freelance Senior Performance Marketeer

R

Robin.D

Web Developer & Flow Engineer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 40.930

-35% versus the median

Team composition

1,4 FTE

33% women
67% men

€ 40.930

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2025): 27,9%

Inflow 2025

142,9%

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.