How big is Jada Events?

Around 8 full-time equivalents (financial year 2025).

Review: Jada Events

Q: Who are the clients of Jada Events?

Among others Europabank, SD Worx, Brandweerzone Rivierenland, Marsh, Cartamundi, Flexso, Vinci, Wolters Kluwer, De Watergroep, KBC, Rode Kruis, Manpower, Reynaers, Schoenen Torfs, Menarini.

Jada Events werkt ruim tien jaar als eventbureau uit Antwerpen. Er werken ongeveer 7 mensen, uitgedrukt in voltijdse equivalenten.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 606.305 gross margin, growth -8,9% against a sector median of -8,9%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Jada EventsSector median

EBITDA margin 17,3%, sector median 36,2%. Value-added coverage 1,21 (median 1,50).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 77.731

Median (2025) € 92.992

Against a payroll cost of € 63.467 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 52

Median (2025) € 56

11.573 hours worked, 1.465 per FTE. Against that sits € 43 of payroll cost per hour worked, leaving € 9 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 3,2 months (median 9,8 mo). Equity in the latest year: € 135.022.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 197.610. Liquidity ratio 0,82: current assets cover short-term debt not in full. Solvency 9%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 649 days of supplier credit, sector median 87. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 31 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Thin buffer · 31 Dec 2024 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Team grew (+14,7% FTE in the latest year)
Equity was earned, not injected (reserves 20,8× the capital contributed)
Comfortable cash position: 144 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 264.769	€ 470.956+77,9%	€ 543.816+15,5%	€ 665.691+22,4%	€ 606.305-8,9%
EBITDA	€ 35.093	€ 135.696	€ 112.786	€ 138.661	€ 104.919
EBITDA margin	13,3%	28,8%	20,7%	20,8%	17,3%
Staff
FTE	4,8	5,6+16,7%	6,3+12,5%	6,8+7,9%	7,8+14,7%
Gross margin per FTE	€ 55.160	€ 84.099	€ 86.320	€ 97.896	€ 77.731
Payroll cost per FTE	€ 47.171	€ 59.194	€ 67.699	€ 44.923	€ 63.467
Balance sheet
Equity	€ 52.577	€ 79.555	€ 112.547	€ 111.335	€ 135.022
Cash	€ 208.362	€ 234.399	€ 386.216	€ 166.338	€ 197.610
Liquidity ratio	0,80	0,83	1,71	2,22	0,82

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Coming soon

We're working on this part of the factsheet.

Sector focus

Finance & insuranceB2B servicesPublic sector & governmentReal estate & constructionEnergy & utilities

Publicly known clients

Europabank, SD Worx, Brandweerzone Rivierenland, Marsh, Cartamundi, Flexso, Vinci, Wolters Kluwer, De Watergroep, KBC, Rode Kruis, Manpower, Reynaers, Schoenen Torfs, Menarini

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 11 people mapped

This team is built around client service: 4 of 11 are account & project. Within that core, Projectleiding and Coördinatie stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

DK

Danny Kayser

CEO

JD

Jan de Wieuw

CEO

LD

Liesbeth Demetsenaere

Managing Partner, Head of Events

NK

Nathalie Kayser

Managing Partner, Head of Sales & Events

AV

Aline Van Houdt

Head of Global Events

AV

Anna Versteele

Junior Global event manager

CN

Cedric Noens

Senior event manager

LG

Lisa Goris

Freelance

RC

Raf Ceyssens

Junior event manager

SM

Stevie Maes

IT manager

TS

Thomas Sips

Freelance

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 63.467

+2% versus the median

Team composition

7,9 FTE

57% women
43% men

€ 63.467

Median Eventbureau (2025) € 62.258All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

708,9%

Median for this type of agency (2025): 47,2%

Inflow 2025

708,9%

56,0 FTE in, 56,0 FTE out

Net team change

0,0 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.