iO: full service agency
iO is een full-service agency, dat creativiteit, technologie en consultancy combineert met een flinke ‘digital first’ attitude.
The content of this factsheet is in Dutch.
Sinds 2005 is iO actief als full-service bureau uit Antwerpen. Er werken ongeveer 353 mensen, uitgedrukt in voltijdse equivalenten. Ze werken rond strategie, branding & identiteit en webdevelopment. De klanten komen vooral uit luchtvaart/travel, industrie, retail/consumer goods en healthcare.
Per-head and per-hour figures say too little here: too few people are on the payroll. This factsheet therefore shows growth, profitability and balance sheet.
Blended agency
iO is een full-service agency, dat creativiteit, technologie en consultancy combineert met een flinke ‘digital first’ attitude.
Ze leveren diensten in 6 domeinen:
- brand/business/experience design,
- digital platforms,
- cloud & data,
- marketing programs & campaigns,
- creation & content,
- transformation & consulting.
iO is op zijn sterkst als ze die verschillende lijnen geïntegreerd kunnen aanbieden om maximale impact te hebben op de customer experience van alle touchpoints van bedrijven.
Toch zit 70% van hun omzet in ‘single service’ projecten. Ze werken vanuit de verschillende campussen (Antwerpen, Gent, Brussel, Herentals) voor de lokale grotere KMO’s, en overkoepelend voor merken en corporates die ‘lokale helden’ zijn.
iO heeft een groeiend team van digital transformation en consultancy, waarmee ze experts bij bedrijven plaatsen.
iO in Belgie is onderdeel van een grotere groep (ook aanwezig in Nederland en de Nordics, met near-shore capaciteit in Sofia).
Het Belgische team omvat een 530-tal VTE’s:
- 50 strategen
- 100 performance marketeers
- 200 engineers en developers
- 20 cloud en data engineers
- 40 UX’ers en service designers
- 75 content creators (design, video…)
- 30 creative profielen
- 45 consultants
De grootte van de teams bij iO garandeert dat ze in elke tech stack voldoende capaciteiten hebben.
Zelf omschrijven ze hun cultuur als: werkcultuur, lokaal, pragmatisch, business focus, delivery
Wat ze niet doen: PR, brandtech, offline media aankoop
Referentieklanten: Internationale merken: Knauf Insulation, Johnson & Johnson, Daikin, Essity, Audi / Lokale helden: Van Hoecke, Brussels Airport, Primagaz, Destiny, Audi, Partena Professional, BeBat, Farmaline, Tom&co, Nationale Loterij / Overheden: Mechelen.be, Brussels Hoofdstedelijk Gewest, FAVV
Gepercipieerde concurrenten (afhankelijk van de sector): Springbok, 62Miles, ITP, Accenture Song, TBWA, RealDolmen, Cegeka
Ondernemingsnummer: 0861.085.232
Gemiddelde klantgrootte: 100k-1mio
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signalsWhat this agency does well
- Gross margin grew 3 years in a row
- Outgrew the sector median 2 years running
- EBITDA margin above the sector median (27,9%)
- Profitable in every one of the last 4 years
- Strong buffer: 7,1 months of payroll in equity
- Team grew (+43,4% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,36)
- No warning signals in the last 24 months
- Comfortable cash position: 76 days of payroll
- Turnover below the median (24,2%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2021 to 2024Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 17,81 mln | € 19,40 mln+8,9% | € 24,28 mln+25,2% | € 42,13 mln+73,5% |
| EBITDA | € 5,43 mln | € 5,42 mln | € 9,31 mln | € 11,76 mln |
| EBITDA margin | 30,5% | 28% | 38,3% | 27,9% |
| Staff | ||||
| FTE | 247,3 | 252,4+2,1% | 246,4-2,4% | 353,4+43,4% |
| Gross margin per FTE | € 72.022 | € 76.870 | € 98.549 | € 119.215 |
| Payroll cost per FTE | € 52.046 | € 60.293 | € 65.750 | € 91.157 |
| Balance sheet | ||||
| Equity | € 8,31 mln | € 18,61 mln | € 18,88 mln | € 19,01 mln |
| Cash | - | - | € 2,65 mln | € 6,75 mln |
| Liquidity ratio | - | - | 0,27 | 0,58 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 35 services
Sector focus
Publicly known clients
Brussels Airport, AkzoNobel, Signify, Van Hoecke, Thuisarts.nl, Gemeente Amstelveen & Aalsmeer, Husqvarna, Volvo Penta
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2024: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Official partnerships 2 badge(s)
As published in the platforms' official partner directories, collected by IKAg.
Award-winning work 13 award(s)
ACC Awards GoldAI Pioneer · source ↗
IAB MIXX Awards SilverE-Commerce · “SupraBazar” · source ↗
Feweb Excellence Awards WinnerProduct Launch Champ · source ↗
Feweb Excellence Awards WinnerAccessibility Champ · source ↗
IAB MIXX Awards BronzeBest Use of AI · “M Leuven” · source ↗
WebAward.be WinnerAccessibility (Digital Champs) · source ↗
IAB MIXX Awards SilverUX/UI Journey · “Canon Van Vlaanderen” · source ↗
Feweb Excellence Awards Grand PrixApplication of the Year · “Van Hoecke digital order intake” · source ↗
WebAward.be WinnerApplication of the Year · “Van Hoecke” · source ↗
IAB MIXX Awards GoldBest Use of Technology · “Audi Belgium” · source ↗
IAB MIXX Awards BronzeBest Interface · “Audi Belgium” · source ↗
IAB MIXX Awards SilverBest Content Marketing · “Audi Belgium” · source ↗
Feweb Excellence Awards SilverBusiness-to-Business · “Volvo application” · source ↗
As published by the organising award shows, collected by IKAg.