Review: Hype: Web development agency

Hype is een digitaal bureau (web & platform). De bezetting ligt rond 6 VTE. Het bureau is toegespitst op webdevelopment en ux/ui design. Sectorieel richt het bureau zich vooral op sectoroverschrijdend b2b en tech/saas. Uit de publiek bekende klantenlijst: GoGoFish, Software University, Belgian Rally Championship en CEVA Animal Health.

ContinuityWatch1,6 months of wages without income · median 2,8

littlea lot

SeniorityMixed profile€ 56.006 per FTE, € 4.667 a month · median € 59.418

juniorsenior

GrowthShrinking-51,8% gross margin versus the previous year · median 1,3%

shrinkinggrowth

ProfitabilityLoss-making-63,3% of gross margin remains as EBITDA · median 17,6%

thinample

HYPE is jouw development bureau dat andere bedrijven helpt met complexere technische projecten. Concreet gaat het om zaken als:
Platformen & webapplicaties: op maat gebouwde platformen die verder gaan dan een standaard website, denk aan dashboards, portalen of SaaS-achtige oplossingen.
Apps: mobiele of web-apps ontwikkelen voor klanten die een specifiek probleem willen oplossen of hun dienstverlening digitaal willen aanbieden.
Websites met meer onder de motorkap: niet zomaar een brochuresite, maar sites die datasynchronisaties, koppelingen of verwerkingslogica nodig hebben.
Datasynchronisaties & integraties: systemen aan elkaar knopen, data laten stromen tussen tools, API-koppelingen bouwen zodat alles vlot samenwerkt.
Dataverwerking: oplossingen waarbij data binnenkomt, verwerkt, getransformeerd of geanalyseerd moet worden.Odoo: volledige implementaties met de nadruk op custom development (modules op maat, maatwerk-flows, specifieke bedrijfslogica)
Klanten:
Gemiddelde KMO
B2B
Sector onafhankelijk
Marketing bureaus
KMO's die geen technische kennis in huis hebben.
Zelfomschreven cultuur:no-nonense, hecht team, leergierig, ambachtelijk, aangenaam
Team:
1 ceo, 1 cto, 1 accountmanager, 1 project manager / developer, 3 developers

Referentieklanten: Fietsersbond, Generatierookvrij, Totoya Boshuko, Publicis Groupe
Tech Stack: Odoo, Wordpress, Drupal, Webflow, php, laravel, nuxt, tailwind, nodejs, fastify, scss, ...
Gepercipieerde concurrenten: vector bross, wieni, statik
Ondernemingsnummer: BE0899.235.629
Gemiddelde klantgrootte: 30k

Partnerships

Odoo Ready

Who do they see as competitors?

Statik Vector Bross

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202320242025

Latest year: € 163.541 gross margin, growth -51,8% against a sector median of +1,3%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

202320242025

HypeSector median

EBITDA margin -63,3%, sector median 17,6%. Value-added coverage 0,60 (median 1,16).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 38.033

Median (2024) € 74.559

Against a payroll cost of € 56.006 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 22

Median (2024) € 45

7.556 hours worked, 1.757 per FTE. Against that sits € 32 of payroll cost per hour worked, leaving € -10 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 6,9 months (median 4,9 mo). Equity in the latest year: € 147.475.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 31.506. Liquidity ratio 2,44: current assets cover short-term debt in full. Solvency 44%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 98 days of supplier credit, sector median 48. The accounts were filed 127 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Warnings active

Signals in the last 24 months

Loss-making year · 31 Dec 2025 · NBB
A financial year closed at a loss. On its own that need not be alarming (investments, a lost client); watch for repetition.
Sharp headcount decline · 31 Dec 2025 · NBB
Average headcount fell by 15% or more in a year. Often felt in the seniority on your account.
Low value-added coverage · 31 Dec 2025 · NBB
Every euro of payroll generates less than 95 cents of added value. The team is not fully earning itself back.
Late filing · 20 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this; rarely alarming in itself.

Click a signal for a plain-language explanation.

What this agency does well

Strong buffer: 6,9 months of payroll in equity
Healthy working capital (current ratio 2,44)
Turnover below the median (23,3%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2023 to 2025Result, staff and balance sheet

	2023	2024	2025
Result
Gross margin	€ 278.649	€ 339.482+21,8%	€ 163.541-51,8%
EBITDA	€ 7.912	€ 32.205	€ -103.531
EBITDA margin	2,8%	9,5%	-63,3%
Staff
FTE	5,5	5,2-5,5%	4,3-17,3%
Gross margin per FTE	€ 50.664	€ 65.285	€ 38.033
Payroll cost per FTE	€ 47.679	€ 56.206	€ 56.006
Balance sheet
Equity	€ 205.980	€ 224.481	€ 147.475
Cash	€ 97.704	€ 15.414	€ 31.506
Liquidity ratio	1,85	2,60	2,44

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 07/05/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Branding & Design

Product & service design

Digital Experience & Tech

Mobile apps & PWAs Platform implementation (CMS, DXP, DAM, PIM) Website development

Sector focus

Sectoroverschrijdend B2Btech/SaaS

Publicly known clients

GoGoFishSoftware UniversityBelgian Rally ChampionshipCEVA Animal HealthSqillineUniFlyArgenCo

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 7 people mapped

This is first a build crew — 4 of 7 are developers. Within that core, Full Stack and Projectleiding stand out. A specialist, not a generalist: the expertise is narrow but deep.

JS

Jonas Scheers

CTO

MV

Maarten Verhavert

CEO

BN

Bart Nelissen

Webdeveloper & Project Manager

JP

Jarno Pauwels

Full Stack Developer

JD

Jonas Dheedene

Project Manager

WV

Wouter Vlaeyen

Full Stack Developer

YP

Yente Paternotte

Full Stack Developer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 56.006

-6% versus the median

Team composition

4,3 VTE

€ 56.006

Median Digitaal bureau (web & platform) (2024) € 59.418All agencies (2024) € 59.129

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

23,3%

Median for this type of agency (2024): 28,0%

Inflow 2025

23,3%

1,0 FTE in, 1,0 FTE out

Net team change

0,0 VTE

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

Official partnerships 1 badge(s)

Odoo: Ready1 of 4 Belgian partners in the IKAg database.

As published in the platforms' official partner directories, collected by IKAg.