Head Office
We make the part you don't skip.
The content of this factsheet is in Dutch.
HeadOffice is a content marketing agency that believes attention and connection is what builds strong brands. It's mostly marketeers who like campaigns. Real people want to be moved, challenged, informed or entertained. Born and raised in editorial content, we've always seen storytelling as a means to do just that.
- the leading content marketing agency of Friends of Cartel
- editors at heart, marketeers by choice
- everything we do is with intent. No vanity metrics.
- we bring high energy and positivity, especially when facing a challenge. And we love clients who match that mindset.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- Critical buffer · 31 Dec 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- + 6 older signals within 24m
What this agency does well
- EBITDA margin above the sector median (22,7%)
- Value-added per euro of payroll above the sector median (1,23)
- Equity was earned, not injected (reserves 2,1× the capital contributed)
- Comfortable cash position: 218 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 2,16 mln | € 2,23 mln+2,9% | € 1,71 mln-23,4% | € 1,76 mln+3,2% | € 1,22 mln-30,8% |
| EBITDA | € 497.329 | € 374.310 | € -59.052 | € 453.894 | € 276.308 |
| EBITDA margin | 23% | 16,8% | -3,5% | 25,8% | 22,7% |
| Staff | |||||
| FTE | 26,1 | 27,3+4,6% | 25,8-5,5% | 22,8-11,6% | 17,5-23,2% |
| Gross margin per FTE | € 82.874 | € 81.507 | € 66.094 | € 77.170 | € 69.572 |
| Payroll cost per FTE | € 63.656 | € 67.599 | € 68.162 | € 68.361 | € 68.763 |
| Balance sheet | |||||
| Equity | € 73.949 | € 193.547 | € -193.364 | € -16.863 | € 13.948 |
| Cash | € 914.670 | € 311.000 | € 232.369 | € 191.203 | € 719.280 |
| Liquidity ratio | 0,92 | 0,86 | 0,81 | 0,83 | 0,84 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 23/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 31 services
Sector focus
Publicly known clients
Federale Verzekering, Horta, A.S.Adventure, Solidaris, Zespri, Samsung, Lapperre, ICI PARIS XL, Brouwerij Haacht, Gemeente en Sociaal Huis Herent
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 80% women
- 20% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Head Office
- When was Head Office founded?
- In 2002.
- Where is Head Office located?
- In Herent, Belgium.
- What is Head Office specialised in?
- Customer & audience strategy, Marketing strategy, Brand identity & design, Storytelling & narrative, AR/VR & immersive content, Animation, 3D & motion.
- How big is Head Office?
- Around 18 full-time equivalents (financial year 2025).
- Which sectors does Head Office work for?
- Finance & insurance, Retail & e-commerce, Food & beverage, Healthcare & pharma.
- Who are the clients of Head Office?
- Among others Federale Verzekering, Horta, A.S.Adventure, Solidaris, Zespri, Samsung, Lapperre, ICI PARIS XL, Brouwerij Haacht, Gemeente en Sociaal Huis Herent.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-25.