Where is AKQA Brussels located?

In Sint-Joost-ten-Node, Belgium.

What is AKQA Brussels specialised in?

Campaign concepts & big ideas, Campaign execution, Corporate communication, PR strategy & media relations.

How big is AKQA Brussels?

Around 53 full-time equivalents (financial year 2025).

Who are the clients of AKQA Brussels?

Among others Montblanc, UPS, Nestlé, Bethesda Softworks, Museum for the United Nations - UN Live, Re-born to be Alive, Nike, Proximus, Netflix, Dior, Volvo, Delta Air Lines, Starbucks, Porsche Motorsport, Samsung.

Factsheet & Review

AKQA Brussels

Creative agency · 53 FTE · Brussels

The content of this factsheet is in Dutch.

AKQA bestaat sinds 1997 en profileert zich als creatief bureau uit Sint-Joost-ten-Node. Met ongeveer 53 VTE is dit een groot bureau. De opgegeven expertise is creatie & reclame en pr & communicatie. Sectorieel richt het bureau zich vooral op brede adverteerdersmarkt en creatie en digitale innovatie. AKQA is een groepsentiteit binnen WPP.

Awards & Partnerships

42× IAB MIXX Awards

12× Effie Awards Belgium

7× Creative Belgium Awards

3× Agency of the Year

2× Best of Activation

1× Cannes Lions

Google Ads Partner

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 4,11 mln gross margin, growth -13,9% against a sector median of -0,2%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

AKQASector median

EBITDA margin 21,2%, sector median 21,9%. Value-added coverage 1,23 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 77.157

Median (2025) € 78.663

Against a payroll cost of € 72.434 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 47

Median (2025) € 49

87.749 hours worked, 1.646 per FTE. Against that sits € 44 of payroll cost per hour worked, leaving € 3 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,3 months. Equity in the latest year: € 1,37 mln.

Group entity - see note

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 4.091. Liquidity ratio 1,49: current assets cover short-term debt in full. Solvency 15,1%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 60 days of supplier credit, sector median 85. The accounts were filed 128 days after closing; the legal deadline is seven months.

Pays and files on time

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

4 red flag(s) (24m)

Signals in the last 24 months

Partnerstatus verdwenen · 1 Nov 2026 · Partnerdirectory
Partnerstatus verdwenen · 1 Oct 2026 · Partnerdirectory
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Partnerstatus verdwenen · 1 Sep 2026 · Partnerdirectory
Partnerstatus verdwenen · 1 Aug 2026 · Partnerdirectory
+ 3 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Stable team (no meaningful FTE loss)
Healthy working capital (current ratio 1,49)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 3,58 mln	€ 3,65 mln+1,8%	€ 4,18 mln+14,7%	€ 4,78 mln+14,3%	€ 4,11 mln-13,9%
EBITDA	€ 1,02 mln	€ 849.940	€ 997.315	€ 1,37 mln	€ 873.297
EBITDA margin	28,3%	23,3%	23,9%	28,6%	21,2%
Staff
FTE	41,3	46,0+11,4%	49,2+7%	53,7+9,1%	53,3-0,7%
Gross margin per FTE	€ 86.713	€ 79.264	€ 84.986	€ 88.992	€ 77.157
Payroll cost per FTE	€ 65.288	€ 66.345	€ 71.739	€ 73.505	€ 72.434
Balance sheet
Equity	€ 1,37 mln	€ 1,37 mln	€ 1,37 mln	€ 1,37 mln	€ 1,37 mln
Cash	€ 4,87 mln	€ 3,72 mln	€ 3,62 mln	€ 5.000	€ 4.091
Liquidity ratio	1,24	1,33	1,56	1,06	1,49

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

Group entity. This agency is a subsidiary of an (international) group. Thin equity at network subsidiaries is often group policy (management fees, dividends to the parent) rather than a distress signal. The buffer dimension is therefore not assessed.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 08/05/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Frequently asked questions about AKQA Brussels

When was AKQA Brussels founded?: In 1997.
Where is AKQA Brussels located?: In Sint-Joost-ten-Node, Belgium.
What is AKQA Brussels specialised in?: Campaign concepts & big ideas, Campaign execution, Corporate communication, PR strategy & media relations.
How big is AKQA Brussels?: Around 53 full-time equivalents (financial year 2025).
Who are the clients of AKQA Brussels?: Among others Montblanc, UPS, Nestlé, Bethesda Softworks, Museum for the United Nations - UN Live, Re-born to be Alive, Nike, Proximus, Netflix, Dior, Volvo, Delta Air Lines, Starbucks, Porsche Motorsport, Samsung.

All factsheets

Website: www.famousgrey.com →
Legal form: NV
Address: Victoria Regina Square 1, 1210 Sint-Joost-ten-Node
Company number: BE0461.529.265
Part of group: WPP →
Sector position: Bigger than roughly 90% of its peers

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Your annual budget with this agency

Based on a gross margin of € 4.112.474 (financial year 2025).

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Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.

AKQA Brussels

How this agency makes money

Can the agency take a hit

Signals and strengths

Continuity

What this agency does well

All the figures

What this factsheet does not know

What the agency actually does 4 services

Sector focus

Publicly known clients

People 41 people mapped

Seniors or juniors?

Will your team stay?

Official partnerships 1 badge(s)

Award-winning work 67 award(s)