What is Bureau50 specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), Dashboards & reporting.

Which sectors does Bureau50 work for?

Finance & insurance, Public sector & non-profit, Retail & e-commerce.

Review: Bureau50

Q: Who are the clients of Bureau50?

Among others BNP Paribas Fortis, Beiersdorf, Delhaize, Intersoc, Greenpeace, SOKA, Kortom, UBA.

Bureau50 bestaat sinds 2018 en profileert zich als brandingbureau uit Brugge. De opgegeven expertises zijn strategie, branding & identiteit, paid media (sea/social/display) en data & analytics. Namen die publiek aan dit bureau gelinkt worden: BNP Paribas Fortis, Beiersdorf, Delhaize en Intersoc.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 5.658 gross margin, growth -79,5% against a sector median of +6,6%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2022202320242025

Bureau50Sector median

EBITDA margin 39,1%, sector median 32,2%. Value-added coverage - (median 1,29).

Healthy margin

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: - (median 6,3 mo). Equity in the latest year: € 1.795.

No buffer data

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 7.565. Liquidity ratio 0,52: current assets cover short-term debt not in full. Solvency 3,2%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 631 days of supplier credit, sector median 68. The accounts were filed 198 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Sharp drop in equity · 30 Jun 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Loss-making year · 30 Jun 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
Board change · 22 Jan 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (39,1%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 12.380	€ 32.541+162,9%	€ 27.552-15,3%	€ 5.658-79,5%
EBITDA	€ 11.715	€ 31.670	€ 27.167	€ 2.212
EBITDA margin	94,6%	97,3%	98,6%	39,1%
Staff
Balance sheet
Equity	€ 6.447	€ 15.597	€ 22.808	€ 1.795
Cash	€ 42.634	€ 16.380	€ 33.115	€ 7.565
Liquidity ratio	1,34	1,08	1,09	0,52

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 14/01/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Media

Paid social Search advertising (SEA)

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

Sector focus

Finance & insuranceFMCGRetail & e-commercePublic sector & governmentTravel & hospitality

Publicly known clients

BNP Paribas FortisBeiersdorfDelhaizeIntersocGreenpeaceSOKAKortomUBA

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 5 people mapped

Strategy weighs heavily here: 2 of 5 are strategists. Within that core, Marketingstrategie, Onderzoek and Business Development stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

DV

Dominique Vercraeye

strateeg / researcher / business developer / partner

FL

Filip Lemaitre

Founder / Partner

FV

Floris Venneman

Managing Partner en ondernemer in hart en nieren

HW

Heidi Warnez

projectmanager / partner

SD

Stefan Doutreluingne

strateeg / partner

Based on public profiles. Something wrong? Let us know.