What is Zoomers specialised in?

Campaign concepts & big ideas, Campaign execution, Video production, Organic social content, Social strategy & platform mix.

Around 1 full-time equivalent (financial year 2024).

Review: Zoomers

Q: Who are the clients of Zoomers?

Among others Smartlab, Dansstudio Elisabeth De Groote, Club of the Future, Televic, OnTracx, Outkept, Winvest, Poliglota, Stad Kortrijk, UGent, KAA Gent, Design regio Kortrijk, Signpost, Sundo, Tropaholic.

Zoomers, opgericht in 2021, is een social media bureau uit Kortrijk. Het bureau combineert social media, creatie & reclame en video & productie. De ervaring zit vooral in geen specifieke sectorfocus (focus op gen z-doelgroep).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202220232024

Latest year: € 26.123 gross margin, growth +310,8% against a sector median of +11,4%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

202220232024

ZoomersSector median

EBITDA margin 11,3%, sector median 31,6%. Value-added coverage 1,13 (median 1,30). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 52.245

Median (2024) € 61.673

Against a payroll cost of € 44.525 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 23

Median (2024) € 39

1.150 hours worked, 2.300 per FTE. Against that sits € 19 of payroll cost per hour worked, leaving € 3 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 16,3 months (median 7,4 mo). Equity in the latest year: € 30.258.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 1.690. Liquidity ratio 0,54: current assets cover short-term debt not in full. Solvency 27%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 420 days of supplier credit, sector median 49. The accounts were filed 273 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Late filing · 30 Sep 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 3 years
Strong buffer: 16,3 months of payroll in equity
Team grew (+400,0% FTE in the latest year)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2022 to 2024Result, staff and balance sheet

	2022	2023	2024
Result
Gross margin	€ 10.525	€ 6.358-39,6%	€ 26.123+310,8%
EBITDA	€ 9.718	€ 4.608	€ 2.941
EBITDA margin	92,3%	72,5%	11,3%
Staff
FTE	-	0,1	0,5+400%
Gross margin per FTE	-	€ 63.585	€ 52.245
Payroll cost per FTE	-	€ 12.361	€ 44.525
Balance sheet
Equity	€ 27.034	€ 30.108	€ 30.258
Cash	€ 25.128	€ 6.424	€ 1.690
Liquidity ratio	3,44	9,26	0,54

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 30/09/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Video production

Social, Influencer & Community

Organic social content Social strategy & platform mix

Sector focus

Public sector & governmentEducationTechnology & softwareMedia & entertainment

Publicly known clients

Smartlab, Dansstudio Elisabeth De Groote, Club of the Future, Televic, OnTracx, Outkept, Winvest, Poliglota, Stad Kortrijk, UGent, KAA Gent, Design regio Kortrijk, Signpost, Sundo, Tropaholic

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 44.525

-14% versus the median

Team composition

0,5 FTE

€ 44.525

Median Social media bureau (2024) € 51.484All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

1.600,0%

Median for this type of agency (2024): 43,5%

Inflow 2024

1.400,0%

7,0 FTE in, 8,0 FTE out

Net team change

-1,0 FTE

20232024

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.