What is Zigt specialised in?

Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO.

Around 21 full-time equivalents (financial year 2025).

Which sectors does Zigt work for?

Energy & environment, Finance & insurance, Public sector & non-profit, Retail & e-commerce, Food & beverage.

Review: Zigt

Q: Who are the clients of Zigt?

Among others Recupel, Lidl, KFC, PostNL, Husqvarna, Stad Antwerpen, AG Insurance, Europabank, Neckermann, e5, SPARKX, Thomas More, Sensoa, DELA.

Zigt bestaat sinds 2023 en profileert zich als performance- & mediabureau uit Zaventem. De bezetting ligt rond 21 VTE. De opgegeven expertise is paid media (sea/social/display) en creatie & reclame. Sectoren waar het bureau vaak werkt: retail, fmcg/food, verzekeringen/financieel en energie.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202320242025

Latest year: € 1,93 mln gross margin, growth +9,9% against a sector median of +5%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

202320242025

ZigtSector median

EBITDA margin 29,7%, sector median 29,6%. Value-added coverage 1,30 (median 1,26).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 93.527

Median (2024) € 77.641

Against a payroll cost of € 91.099 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 56

Median (2024) € 50

34.339 hours worked, 1.667 per FTE. Against that sits € 55 of payroll cost per hour worked, leaving € 1 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,9 months (median 5,2 mo). Equity in the latest year: € 763.586.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 4,37 mln. Liquidity ratio 0,60: current assets cover short-term debt not in full. Solvency 5,6%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 75 days of supplier credit, sector median 60. The accounts were filed 216 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 4 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 21 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (29,7%)
Profitable in every one of the last 3 years
Team grew (+10,8% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,30)
Margin per hour worked rose 2 years in a row
Comfortable cash position: 850 days of payroll
Turnover below the median (4,9%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2023 to 2025Result, staff and balance sheet

	2023	2024	2025
Result
Gross margin	€ 1,69 mln	€ 1,75 mln+3,8%	€ 1,93 mln+9,9%
EBITDA	€ 122.000	€ 523.944	€ 571.260
EBITDA margin	7,2%	29,9%	29,7%
Staff
FTE	20,6	18,6-9,7%	20,6+10,8%
Gross margin per FTE	€ 82.023	€ 94.285	€ 93.527
Payroll cost per FTE	€ 78.479	€ 90.090	€ 91.099
Balance sheet
Equity	€ 177.109	€ 453.677	€ 763.586
Cash	€ 1,35 mln	€ 2,85 mln	€ 4,37 mln
Liquidity ratio	0,76	0,69	0,60

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 04/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 16 services

Strategy & Insights

Brand strategy & positioning Customer & audience strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution Performance creative & DCO

Media

Digital & programmatic buying Media strategy & planning Offline buying (TV, radio, print, OOH) Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

E-commerce (incl. payment) SEO & GEO

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

Sector focus

Finance & insuranceRetail & e-commerceFashion & lifestyleTravel & hospitalityEducation

Publicly known clients

Recupel, Lidl, KFC, PostNL, Husqvarna, Stad Antwerpen, AG Insurance, Europabank, Neckermann, e5, SPARKX, Thomas More, Sensoa, DELA

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 1 people mapped

KV

Koen Vanhooydonck

Strategy Director

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 91.099

+47% versus the median

Team composition

20,6 FTE

75% women
25% men

Training per FTE

0,0 h

Many agencies fill this field in incompletely.

€ 91.099

Median Performance- & mediabureau (2024) € 61.814All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

4,9%

Median for this type of agency (2024): 35,3%

Inflow 2025

2,4%

0,5 FTE in, 1,0 FTE out

Net team change

-0,5 FTE

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.