Wowlab
The content of this factsheet is in Dutch.
Sinds 2001 is Wowlab actief als performance- & mediabureau uit Etterbeek. De focus ligt op paid media (sea/social/display), seo, strategie en branding & identiteit. Tot de publiek bekende klanten behoren Exki, PsyBru, Vitanutrics en Langoo.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 9 Aug 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Negative equity · 31 Dec 2024 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- Late filing · 31 Oct 2024 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
What this agency does well
- EBITDA margin above the sector median (100,0%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2021 to 2024Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € -8.446 | € 18.708 | € 33.461+78,9% | € 29.791-11% |
| EBITDA | € -8.446 | € 11.361 | € -613 | € 29.791 |
| EBITDA margin | - | 60,7% | -1,8% | 100% |
| Staff | ||||
| Balance sheet | ||||
| Equity | € -118.705 | € -109.063 | € -110.059 | € -91.352 |
| Cash | € 10.055 | € 20.662 | € 15.629 | € 27.985 |
| Liquidity ratio | 0,23 | 0,28 | 0,26 | 0,45 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2024, filed on 09/08/2025. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 6 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Coming soon
We're working on this part of the factsheet.
Frequently asked questions about Wowlab
- When was Wowlab founded?
- In 2001.
- Where is Wowlab located?
- In Etterbeek, Belgium.
- What is Wowlab specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), SEO & GEO.
- Who are the clients of Wowlab?
- Among others Exki, PsyBru, Vitanutrics, Langoo, CanaPlay, BTExpo, Braave.
Figures from the annual accounts up to financial year 2024. Company details checked against the CBE register on 2026-09-12.