What is Wizarts specialised in?

Content strategy & editorial, Copywriting & long-form content, Website development.

Around 3 full-time equivalents (financial year 2025).

Review: Wizarts

Wizarts bestaat sinds 2019 en profileert zich als digitaal bureau (web & platform) uit Lochristi. Het team telt ongeveer 3 medewerkers (VTE). De opgegeven expertise is webdevelopment en content & copy. Het zwaartepunt ligt bij opdrachtgevers uit kmo's en freelancers. Publiek gekende klanten zijn onder meer Certis Benelux.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 170.791 gross margin, growth -0,2% against a sector median of +3,1%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

WizartsSector median

EBITDA margin 5,8%, sector median 22,6%. Value-added coverage 1,06 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 53.372

Median (2024) € 74.646

Against a payroll cost of € 50.082 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 34

Median (2024) € 46

5.068 hours worked, 1.584 per FTE. Against that sits € 32 of payroll cost per hour worked, leaving € 2 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,0 months (median 5,3 mo). Equity in the latest year: € 12.898.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 43.760. Liquidity ratio 1,21: current assets cover short-term debt in full. Solvency 7,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 137 days of supplier credit, sector median 47. The accounts were filed 211 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 3 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 1,21)
Equity was earned, not injected (reserves 2,2× the capital contributed)
Comfortable cash position: 100 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 12.297	€ 72.739+491,5%	€ 102.979+41,6%	€ 171.124+66,2%	€ 170.791-0,2%
EBITDA	€ -7.324	€ 22.630	€ 15.799	€ 10.525	€ 9.986
EBITDA margin	-59,6%	31,1%	15,3%	6,2%	5,8%
Staff
FTE	0,5	1,7+240%	2,4+41,2%	3,5+45,8%	3,2-8,6%
Gross margin per FTE	€ 24.594	€ 42.788	€ 42.908	€ 48.893	€ 53.372
Payroll cost per FTE	€ 37.415	€ 29.200	€ 36.110	€ 45.620	€ 50.082
Balance sheet
Equity	€ -9.732	€ 4.665	€ 11.811	€ 12.442	€ 12.898
Cash	€ 7.665	€ 18.341	€ 26.009	€ 96.675	€ 43.760
Liquidity ratio	0,79	1,16	1,02	1,07	1,21

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Digital Experience & Tech

Website development

Sector focus

KMO's en freelancers

From our own research. The agency hasn't listed its sectors yet.

Publicly known clients

Certis Benelux

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 8 people mapped

The heart of this team is creative: 3 of 8 profiles are makers. Within that core, UX/UI Design, Copywriting and Design stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.

SD

Stijn De Pauw

A

Aline

A

Amber

E

Eva

F

Florian

J

Jasper

N

Nathalie

SD

Stijn De Mulder

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 50.082

-17% versus the median

Team composition

3,2 FTE

€ 50.082

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

22,9%

Median for this type of agency (2024): 29,3%

Inflow 2024

22,9%

0,8 FTE in, 0,8 FTE out

Net team change

0,0 FTE

20212022202320242025

Figures for financial year 2024: in 2025 this agency published no inflow or outflow.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.