Wisefools
The content of this factsheet is in Dutch.
Wisefools is al ruim tien jaar actief als ux- & designstudio uit Gent. Het aanbod bestrijkt ux/ui design, strategie en branding & identiteit. Sectorieel richt het bureau zich vooral op mode & lifestyle, cultuur/events en food & beverage.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
- Board change · 13 Feb 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- EBITDA margin above the sector median (97,2%)
- Healthy working capital (current ratio 1,75)
- Equity was earned, not injected (reserves 2,0× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2021 to 2024Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 328.555 | € 237.358-27,8% | € 65.817-72,3% | € 62.487-5,1% |
| EBITDA | € 64.275 | € -3.907 | € -64.116 | € 60.743 |
| EBITDA margin | 19,6% | -1,6% | -97,4% | 97,2% |
| Staff | ||||
| FTE | 4,5 | 4,7+4,4% | 4,70% | - |
| Gross margin per FTE | € 73.012 | € 50.502 | € 14.004 | - |
| Payroll cost per FTE | € 49.701 | € 51.233 | € 27.535 | - |
| Balance sheet | ||||
| Equity | € 149.609 | € 75.294 | € 3.305 | € 54.916 |
| Cash | € 95.568 | € 18.901 | € 1.647 | € 9.251 |
| Liquidity ratio | 1,35 | 1,26 | 0,70 | 1,75 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 19/05/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Blutech, Theater Aan Zee, Line Vanden Bogaerde, theater arsenaal, District09, museumPASSmusées, Brouwkeet, Bavaria, OX, Plantlovers, MOROBÉ, United Pipeline Products
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2023: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Wisefools
- When was Wisefools founded?
- In 2011.
- Where is Wisefools located?
- In Gent, Belgium.
- What is Wisefools specialised in?
- Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix.
- How big is Wisefools?
- Around 5 full-time equivalents (financial year 2024).
- Which sectors does Wisefools work for?
- Fashion & lifestyle, Sports & entertainment, Food & beverage.
- Who are the clients of Wisefools?
- Among others Blutech, Theater Aan Zee, Line Vanden Bogaerde, theater arsenaal, District09, museumPASSmusées, Brouwkeet, Bavaria, OX, Plantlovers, MOROBÉ, United Pipeline Products.
Figures from the annual accounts up to financial year 2024. Company details checked against the CBE register on 2026-10-13.