What is Wingman specialised in?

Content strategy & editorial, Copywriting & long-form content, Video production, Organic social content, Social strategy & platform mix, Corporate communication.

Around 16 full-time equivalents (financial year 2024).

Review: Wingman

Q: Who are the clients of Wingman?

Among others Jones Foodbar, RUBA, Pisang Ambon, Longin, Ritchie, Barouche, Revogan, Bar Louis, Schweppes, Answer To A Wall.

Wingman werkt ruim tien jaar als social media bureau uit Leuven. Met ongeveer 16 VTE is dit een groot bureau. Het aanbod bestrijkt social media, content & copy, video & productie en pr & communicatie. Sectorieel richt het bureau zich vooral op kmo's en organisaties, horeca en cultuur; breed b2c. Publiek gekende klanten zijn onder meer Jones Foodbar, RUBA, Pisang Ambon en Longin.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2021202220232024

Latest year: € 720.446 gross margin, growth +63,3% against a sector median of +11,4%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2021202220232024

WingmanSector median

EBITDA margin 3,4%, sector median 31,6%. Value-added coverage 1,04 (median 1,30). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 46.182

Median (2024) € 61.673

Against a payroll cost of € 44.468 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 28

Median (2024) € 39

25.769 hours worked, 1.652 per FTE. Against that sits € 27 of payroll cost per hour worked, leaving € 1 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,5 months (median 7,4 mo). Equity in the latest year: € 89.304.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 121.390. Liquidity ratio 1,20: current assets cover short-term debt in full. Solvency 17,5%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 140 days of supplier credit, sector median 49. The accounts were filed 282 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 9 Oct 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Two consecutive loss-making years · 31 Dec 2024 · NBB
Two financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
Thin buffer · 31 Dec 2024 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 3 years in a row
Outgrew the sector median 3 years running
Team grew (+33,3% FTE in the latest year)
Margin per hour worked rose 2 years in a row
Healthy working capital (current ratio 1,20)
Comfortable cash position: 64 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2021 to 2024Result, staff and balance sheet

	2021	2022	2023	2024
Result
Gross margin	€ 174.722	€ 273.932+56,8%	€ 441.082+61%	€ 720.446+63,3%
EBITDA	€ 9.970	€ 18.698	€ -11.143	€ 24.337
EBITDA margin	5,7%	6,8%	-2,5%	3,4%
Staff
FTE	4,7	7,5+59,6%	11,7+56%	15,6+33,3%
Gross margin per FTE	€ 37.175	€ 36.524	€ 37.699	€ 46.182
Payroll cost per FTE	€ 34.900	€ 34.000	€ 38.636	€ 44.468
Balance sheet
Equity	€ 132.093	€ 121.323	€ 92.213	€ 89.304
Cash	€ 38.866	€ 83.705	€ 44.291	€ 121.390
Liquidity ratio	1,84	1,60	1,30	1,20

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 09/10/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Content & Production

Content strategy & editorial Copywriting & long-form content Video production

Social, Influencer & Community

Organic social content Social strategy & platform mix

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Food & beverageTravel & hospitality

Publicly known clients

Jones FoodbarRUBAPisang AmbonLonginRitchieBaroucheRevoganBar LouisSchweppesAnswer To A Wall

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 20 people mapped

Digital marketing is the engine: 11 of 20 profiles sit there. A young team with many juniors and interns: a growth engine at sharp rates, but expect to invest in guidance. Notably, no declared strategists in sight — this agency would rather make than philosophise.

AN

Andreas Nys

Founder

BM

Budi Marynissen

Account Manager Leuven

DB

Dieter Boeykens

Account Manager Antwerp

AD

Abigaël Dewit

Project Manager

CC

Chloé Callens

Junior Social Expert

ED

Emma Drossart

Junior Social Expert

FW

Femke Willems

Medior Social Expert

FC

Fiebe Champagne

Senior Social Expert

HC

Hannah Claes

Junior Social Expert

HL

Hanne Logist

Medior Social Expert

JV

Jasmien Verheyen

Senior Social Expert

JV

Jill Vandevelde

Senior Social Expert

JS

Josefien Smet

PR en Influencer Marketing

LC

Line Cornelis

Junior Social Expert

LW

Lukas Wouters

Senior Content Creator

MS

Marie Sintobin

Junior Social Expert

NP

Noor Putteneers

Junior PR en Influencer Marketing

SS

Sarah Stuer

Senior Social Expert

SG

Seppe Geens

Junior Content Creator

WQ

Wout Quintens

Junior Content Creator

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 44.468

-14% versus the median

Team composition

15,6 FTE

88% women
12% men

€ 44.468

Median Social media bureau (2024) € 51.484All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

137,8%

Median for this type of agency (2024): 43,5%

Inflow 2024

160,3%

25,0 FTE in, 21,5 FTE out

Net team change

+3,5 FTE

2021202220232024

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.