What is Winger Academy specialised in?

Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Website development.

How big is Winger Academy?

Around 2 full-time equivalents (financial year 2025).

Who are the clients of Winger Academy?

Among others Oryon, ING Intermediair, Van Gucht.

Review: Winger Academy

Sinds 2017 is Winger Academy actief als social media bureau uit Tremelo. Het bureau combineert social media, content & copy en webdevelopment. Sectorieel richt het bureau zich vooral op sales-, marketing- en recruitmentteams en ondernemers en c-level executives. Uit de publiek bekende klantenlijst: Oryon, ING Intermediair en Van Gucht.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 189.798 gross margin, growth +54,2% against a sector median of +11,4%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Winger AcademySector median

EBITDA margin 46,4%, sector median 31,6%. Value-added coverage 1,92 (median 1,30).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 126.532

Median (2024) € 61.673

Against a payroll cost of € 63.870 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 77

Median (2024) € 39

2.453 hours worked, 1.635 per FTE. Against that sits € 39 of payroll cost per hour worked, leaving € 38 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,3 months (median 7,4 mo). Equity in the latest year: € 73.853.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 34.343. Liquidity ratio 2,13: current assets cover short-term debt in full. Solvency 19,9%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 23 days of supplier credit, sector median 49. The accounts were filed 203 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 25 Sep 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Board change · 31 Mar 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Late filing · 26 Sep 2024 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
EBITDA margin above the sector median (46,4%)
Profitable in every one of the last 5 years
Strong buffer: 9,3 months of payroll in equity
Team grew (+15,4% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,92)
Healthy working capital (current ratio 2,13)
Equity was earned, not injected (reserves 3,0× the capital contributed)
Comfortable cash position: 131 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 28.779	€ 35.981+25%	€ 104.293+189,9%	€ 123.087+18%	€ 189.798+54,2%
EBITDA	€ 27.548	€ 25.032	€ 52.594	€ 51.049	€ 88.030
EBITDA margin	95,7%	69,6%	50,4%	41,5%	46,4%
Staff
FTE	-	1,0	1,00%	1,3+30%	1,5+15,4%
Gross margin per FTE	-	€ 35.981	€ 104.293	€ 94.683	€ 126.532
Payroll cost per FTE	-	€ 10.156	€ 49.663	€ 53.115	€ 63.870
Balance sheet
Equity	€ 42.543	€ 37.966	€ 52.713	€ 75.713	€ 73.853
Cash	€ 23.918	€ 8.007	€ 20.893	€ 49.273	€ 34.343
Liquidity ratio	1,62	1,54	1,79	3,61	2,13

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 22/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

Website development

Sector focus

Finance & insurance

Publicly known clients

OryonING IntermediairVan Gucht

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

J

Jany

T

Tom

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 63.870

+24% versus the median

Team composition

1,5 FTE

47% women
53% men

€ 63.870

Median Social media bureau (2024) € 51.484All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

46,2%

Median for this type of agency (2024): 43,5%

Inflow 2024

153,8%

2,0 FTE in, 0,6 FTE out

Net team change

+1,4 FTE

2022202320242025

Figures for financial year 2024: in 2025 this agency published no inflow or outflow.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.