Wieni
The content of this factsheet is in Dutch.
Wieni is een digitaal bureau (web & platform) uit Leuven. De bezetting ligt rond 11 VTE. De dienstverlening draait om webdevelopment en ux/ui design. Het zwaartepunt ligt bij opdrachtgevers uit media, broadcasting, e-commerce/retail en healthcare. Namen die publiek aan dit bureau gelinkt worden: Play Media, Bruzz, UZ Leuven en Floorify.
6× Feweb Excellence Awards
3× WebAward.beHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Critical buffer · 31 Dec 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- Sharp drop in equity · 31 Dec 2024 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Thin buffer · 31 Dec 2024 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Board change · 11 Dec 2024 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Outgrew the sector median 2 years running
- Profitable in every one of the last 5 years
- Team grew (+27,7% FTE in the latest year)
- Comfortable cash position: 77 days of payroll
- Turnover below the median (9,4%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 786.612 | € 686.072-12,8% | € 561.323-18,2% | € 627.599+11,8% | € 841.157+34% |
| EBITDA | € 115.974 | € 146.943 | € 52.650 | € 11.989 | € 31.490 |
| EBITDA margin | 14,7% | 21,4% | 9,4% | 1,9% | 3,7% |
| Staff | |||||
| FTE | 11,0 | 8,0-27,3% | - | 8,3 | 10,6+27,7% |
| Gross margin per FTE | € 71.510 | € 85.759 | - | € 75.614 | € 79.354 |
| Payroll cost per FTE | € 58.464 | € 67.279 | - | € 74.170 | € 76.372 |
| Balance sheet | |||||
| Equity | € 695.192 | € 558.304 | € 47.654 | € 56.500 | € 66.627 |
| Cash | € 372.419 | € 420.464 | € 390.422 | € 417.718 | € 171.320 |
| Liquidity ratio | 2,86 | 1,83 | 1,20 | 1,12 | 1,12 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 09/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 2 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 23 people mapped
This is first a build crew — 13 of 23 are developers. Within that core, Frontend, Backend and Full Stack stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 31% women
- 69% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Award-winning work 9 award(s)
- Feweb Excellence Awards WinnerWebsite - Best in B2C · “Catchoftheday.StuBru.be” · source ↗
- Feweb Excellence Awards WinnerCampaign - Best in B2C · “Universiteit Antwerpen ('De stemtest')” · source ↗
- Feweb Excellence Awards Grand PrixWebsite of the Year · “DNSBelgium.be” · source ↗
- WebAward.be WinnerWebsite - Best in B2C · “Catchoftheday.StuBru.be” · source ↗
- WebAward.be WinnerWebsite of the Year (FeWeb Excellence Awards, 5th ed.) · “DNSBelgium.be” · source ↗
- WebAward.be WinnerCampaign - Best in B2C · “Universiteit Antwerpen” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Wieni
- Where is Wieni located?
- In Leuven, Belgium.
- What is Wieni specialised in?
- Website development, Website strategy & UX.
- How big is Wieni?
- Around 11 full-time equivalents (financial year 2025).
- Which sectors does Wieni work for?
- Public sector & non-profit, Retail & e-commerce, Telecom & media, Healthcare & pharma.
- Who are the clients of Wieni?
- Among others Play Media, Bruzz, UZ Leuven, Floorify, PIA Group Nederland, Broeklin Brussels, MO* Magazine, Ambrassade, WatWat.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.