What is Well specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Corporate communication, PR strategy & media relations, Employer brand strategy.

Around 0 full-time equivalents (financial year 2025).

Review: Well

Q: Who are the clients of Well?

Among others NOMA, LAB, Wema, Flandrien Kaas, Biodak, Gemeente Hooglede, Håndwerk, Novius, Itho Daalderop, Goddeeris, URSA.

Well is een pr- & communicatiebureau met thuisbasis in Roeselare, opgericht in 1999. Het aanbod bestrijkt pr & communicatie, strategie, branding & identiteit en employer branding. De ervaring zit vooral in kmo's die duurzaam in marketing/communicatie investeren.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 15.930 gross margin, growth -51,2% against a sector median of -4,9%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

WellSector median

EBITDA margin 64,4%, sector median 21,8%. Value-added coverage - (median 1,22).

Healthy margin

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: - (median 7,9 mo). Equity in the latest year: € 131.438.

No buffer data

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 178. Liquidity ratio 2,10: current assets cover short-term debt in full. Solvency 53,7%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 1.520 days of supplier credit, sector median 87. The accounts were filed 267 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Late filing · 24 Sep 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (64,4%)
Profitable in every one of the last 5 years
Healthy working capital (current ratio 2,10)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 293.397	€ 271.689-7,4%	€ 204.829-24,6%	€ 32.646-84,1%	€ 15.930-51,2%
EBITDA	€ 21.663	€ 77.627	€ 106.966	€ 21.926	€ 10.261
EBITDA margin	7,4%	28,6%	52,2%	67,2%	64,4%
Staff
FTE	5,7	3,2-43,9%	1,7-46,9%	0,1-94,1%	0,0-100%
Gross margin per FTE	€ 51.473	€ 84.903	€ 120.488	€ 326.456	-
Payroll cost per FTE	€ 47.446	€ 59.356	€ 56.652	€ 94.051	-
Balance sheet
Equity	€ 5.996	€ 48.122	€ 121.063	€ 131.167	€ 131.438
Cash	-	-	-	-	€ 178
Liquidity ratio	1,02	1,27	2,26	3,44	2,10

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 24/09/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Employer brand strategy Recruitment campaigns

Sector focus

Real estate & constructionB2B servicesFood & beveragePublic sector & government

Publicly known clients

NOMA, LAB, Wema, Flandrien Kaas, Biodak, Gemeente Hooglede, Håndwerk, Novius, Itho Daalderop, Goddeeris, URSA

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

Strategy weighs heavily here: 2 of 3 are strategists. Within that core, Strategie, Merkstrategie and Leiderschap stand out. A small team: short lines, little noise between you and the makers.

VR

Vanessa Ronquetti

NV

Nic Vermaut

WB

William Beke

Based on public profiles. Something wrong? Let us know.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2023

117,6%

Median for this type of agency (2024): 36,8%

Inflow 2023

58,8%

1,0 FTE in, 2,0 FTE out

Net team change

-1,0 FTE

20212022202320242025

Figures for financial year 2023: in 2025 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.