What is Websauce specialised in?

Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA).

Around 3 full-time equivalents (financial year 2025).

Review: Websauce

Websauce is al ruim tien jaar actief als performance- & mediabureau uit Sint-Denijs-Westrem. De bezetting ligt rond 3 VTE. Het aanbod is gericht op paid media (sea/social/display) en content & copy. Sectorieel richt het bureau zich vooral op ambitieuze kmo's/ondernemers.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 170.741 gross margin, growth +6,1% against a sector median of +5,3%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

WebsauceSector median

EBITDA margin -9,9%, sector median 28%. Value-added coverage 0,91 (median 1,23).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 65.670

Median (2025) € 76.236

Against a payroll cost of € 71.328 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 40

Median (2025) € 47

4.272 hours worked, 1.643 per FTE. Against that sits € 43 of payroll cost per hour worked, leaving € -3 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 3,2 months (median 6,3 mo). Equity in the latest year: € 49.895.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 25.059. Liquidity ratio 1,54: current assets cover short-term debt in full. Solvency 36,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 121 days of supplier credit, sector median 63. The accounts were filed 173 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Two consecutive loss-making years · 31 Dec 2025 · NBB
Two financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
Low value-added coverage · 31 Dec 2025 · NBB
Every euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Registered office moved · 26 Feb 2025 · Staatsblad
The registered office relocated. Usually just a new office.
+ 2 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Stable team (no meaningful FTE loss)
Healthy working capital (current ratio 1,54)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 216.614	€ 206.967-4,5%	€ 160.883-22,3%	€ 170.741+6,1%
EBITDA	€ 54.262	€ 22.444	€ -31.517	€ -16.945
EBITDA margin	25,1%	10,8%	-19,6%	-9,9%
Staff
FTE	2,6	2,60%	2,60%	2,60%
Gross margin per FTE	€ 83.313	€ 79.603	€ 61.878	€ 65.670
Payroll cost per FTE	€ 61.763	€ 69.226	€ 72.237	€ 71.328
Balance sheet
Equity	€ 100.719	€ 109.131	€ 73.809	€ 49.895
Cash	€ 65.640	€ 67.913	€ 66.335	€ 25.059
Liquidity ratio	1,97	2,10	1,51	1,54

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 22/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Sector focus

Ambitieuze KMO's/ondernemers

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 1 people mapped

SL

Sébastien Loop

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 71.328

+14% versus the median

Team composition

2,6 FTE

23% women
77% men

€ 71.328

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.