Wavemakers
The content of this factsheet is in Dutch.
Wavemakers werkt ruim tien jaar als pr- & communicatiebureau uit Sint-Niklaas. Het team telt ongeveer 6 medewerkers (VTE). De opgegeven expertise is pr & communicatie. Sectorieel richt het bureau zich vooral op sectoroverschrijdend b2b/b2c.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Late filing · 2 Feb 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Board change · 23 Jun 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- EBITDA margin above the sector median (35,9%)
- Profitable in every one of the last 4 years
- Strong buffer: 12,4 months of payroll in equity
- Value-added per euro of payroll above the sector median (1,57)
- Healthy working capital (current ratio 1,96)
- Equity was earned, not injected (reserves 7,6× the capital contributed)
- Comfortable cash position: 186 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 624.202 | € 530.347-15% | € 479.436-9,6% | € 593.729+23,8% |
| EBITDA | € 288.672 | € 243.715 | € 104.366 | € 212.911 |
| EBITDA margin | 46,2% | 46% | 21,8% | 35,9% |
| Staff | ||||
| FTE | 5,9 | 4,8-18,6% | 5,9+22,9% | 5,5-6,8% |
| Gross margin per FTE | € 105.797 | € 110.489 | € 81.260 | € 107.951 |
| Payroll cost per FTE | € 57.034 | € 58.471 | € 59.733 | € 67.988 |
| Balance sheet | ||||
| Equity | € 308.015 | € 357.856 | € 379.417 | € 385.805 |
| Cash | € 197.158 | € 264.925 | € 99.944 | € 190.421 |
| Liquidity ratio | 1,70 | 1,89 | 1,83 | 1,96 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 02/02/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 2 services
Sector focus
Publicly known clients
Telenet, Lease a Bike, vzw Crohn-RCUH, King Colis, Billit, Polet en De Pypere, NDQ, BankB, Sociale InnovatieFabriek, Herock, Callant, Cupra, Audi, Safety Jogger, Protime
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 9 people mapped
This team is built around client service: 7 of 9 are account & project. Within that core, Klantbeheer and Relatiebeheer stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2022: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Wavemakers
- When was Wavemakers founded?
- In 2013.
- Where is Wavemakers located?
- In Sint-Niklaas, Belgium.
- What is Wavemakers specialised in?
- Corporate communication, PR strategy & media relations.
- How big is Wavemakers?
- Around 6 full-time equivalents (financial year 2025).
- Who are the clients of Wavemakers?
- Among others Telenet, Lease a Bike, vzw Crohn-RCUH, King Colis, Billit, Polet en De Pypere, NDQ, BankB, Sociale InnovatieFabriek, Herock, Callant, Cupra, Audi, Safety Jogger, Protime.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.