Waarmakers
The content of this factsheet is in Dutch.
Waarmakers, opgericht in 2021, is een brandingbureau uit Bilzen. De focus ligt op strategie, branding & identiteit en webdevelopment. De klanten komen vooral uit groeiende kmo's die meer willen dan losse marketingdiensten.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
- + 1 older signals within 24m
What this agency does well
- EBITDA margin above the sector median (98,1%)
- Healthy working capital (current ratio 1,60)
- Equity was earned, not injected (reserves 23,2× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 48.439 | € 38.395-20,7% | € 51.462+34% | € -4.480-108,7% | € 36.704 |
| EBITDA | € 47.186 | € 37.566 | € 50.791 | € -5.751 | € 36.017 |
| EBITDA margin | 97,4% | 97,8% | 98,7% | - | 98,1% |
| Staff | |||||
| Balance sheet | |||||
| Equity | € 32.296 | € 54.364 | € 83.382 | € 74.978 | € 48.443 |
| Cash | € 14.483 | € 73.353 | € 104.434 | € 59.535 | € 71.838 |
| Liquidity ratio | 2,06 | 2,02 | 2,92 | 4,07 | 1,60 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 01/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Sportpassie, Smiling Cook, Looks by Dana, Rema Sport, Vatana, Apotheek Jorissen, Bouwbedrijf Jochen Cuipers, Hoeve de Brieser, De Slagmolen, B&B De Bloesem, Immo Vadis, Atelier Buntinx, Crijns Carproducts, Aveve Brustem, Brut
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Waarmakers
- When was Waarmakers founded?
- In 2021.
- Where is Waarmakers located?
- In Bilzen, Belgium.
- What is Waarmakers specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Website development.
- Who are the clients of Waarmakers?
- Among others Sportpassie, Smiling Cook, Looks by Dana, Rema Sport, Vatana, Apotheek Jorissen, Bouwbedrijf Jochen Cuipers, Hoeve de Brieser, De Slagmolen, B&B De Bloesem, Immo Vadis, Atelier Buntinx, Crijns Carproducts, Aveve Brustem, Brut.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.