What is Uncanny specialised in?

Storytelling & narrative, AI-assisted creative production, Campaign concepts & big ideas, AR/VR & immersive content, Animation, 3D & motion, Print & AV production.

Around 6 full-time equivalents (financial year 2025).

Which sectors does Uncanny work for?

Sports & entertainment, Telecom & media.

Review: Uncanny

Q: Who are the clients of Uncanny?

Among others Bobbejaanland, Legend Biotech, Helan, VRT Max, KMSKA, CD&V, Febelfin, Van In, Royco, Yuki, ABB, Olvarit, Club Brugge, Aoste, Ziekenhuis Geel.

Uncanny is een creatieve studio uit België met een team van 8 makers. Wij bouwen ervaringen die technologie en creativiteit samenbrengen. Van advertising campagnes tot fysieke opstellingen, we beheersen het scherm en de ruimte errond. Onze sterkte zit in het volledige traject. Wij koppelen strategie en concept aan technische bouw en productie, allemaal in eigen huis.

Uncanny is een creatieve studio met 8 vaste medewerkers. Wij zijn gegroeid uit motion design en postproductie, en vullen die digitale expertise aan met een focus op de fysieke ruimte. Die combinatie is onze niche. ErvaringenWe ontwerpen en bouwen belevingen waar technologie en creatie elkaar versterken: beurs- en festivalervaringen, showroom- en museuminstallaties, productconfigurators, projection mapping en merkmascottes die we via real-time engines en AI tot leven brengen.

Content

Onze wortels liggen in beeld. Wij maken videocampagnes, commercials, animatie, motion design en social content, van concept tot finale oplevering. De focus van onze studio ligt op het strategische concept en de postproductie. Voor grote producties werken we daarom samen met productiehuizen. Kleinere producties houden we intern.

Hoe we werken

Elk project start bij de vraag welk resultaat het moet opleveren. Van daaruit koppelen we strategie aan concept, en concept aan techniek. Ontwerp, ontwikkeling en productie gebeuren in eigen huis, waardoor we snel kunnen schakelen en de kwaliteit bewaken tot op de beursvloer of in de zaal.

Daarnaast investeren we structureel in eigen onderzoek. Nieuwe technologie testen we eerst in artistieke en experimentele projecten, zodat ze bewezen is voor ze in klantenwerk terechtkomt.

Who do they see as competitors?

Redhead TV StoryMe Volstok

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 383.443 gross margin, growth +17,9% against a sector median of 0%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

UncannySector median

EBITDA margin 15,8%, sector median 45,7%. Value-added coverage 1,19 (median 1,46).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 66.111

Median (2025) € 77.875

Against a payroll cost of € 55.246 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 38

Median (2025) € 48

9.992 hours worked, 1.723 per FTE. Against that sits € 32 of payroll cost per hour worked, leaving € 6 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,8 months (median 9,9 mo). Equity in the latest year: € 262.456.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 20.457. Liquidity ratio 1,60: current assets cover short-term debt in full. Solvency 46,8%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 185 days of supplier credit, sector median 58. The accounts were filed 75 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
Strong buffer: 9,8 months of payroll in equity
Stable team (no meaningful FTE loss)
Margin per hour worked rose 2 years in a row
Healthy working capital (current ratio 1,60)
Equity was earned, not injected (reserves 41,3× the capital contributed)
No departures in 2025

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 154.353	€ 293.472+90,1%	€ 256.886-12,5%	€ 325.186+26,6%	€ 383.443+17,9%
EBITDA	€ 77.181	€ 147.484	€ 21.956	€ 37.162	€ 60.448
EBITDA margin	50%	50,3%	8,5%	11,4%	15,8%
Staff
FTE	2,0	3,8+90%	5,0+31,6%	5,7+14%	5,8+1,8%
Gross margin per FTE	€ 77.176	€ 77.230	€ 51.377	€ 57.050	€ 66.111
Payroll cost per FTE	€ 37.685	€ 37.379	€ 42.227	€ 50.010	€ 55.246
Balance sheet
Equity	€ 158.392	€ 250.785	€ 240.505	€ 243.353	€ 262.456
Cash	€ 121.345	€ 153.347	€ 88.450	€ 48.681	€ 20.457
Liquidity ratio	2,15	2,45	2,30	2,23	1,60

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 16/03/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 9 services

Branding & Design

Storytelling & narrative

Advertising & Campaigns

AI-assisted creative production Campaign concepts & big ideas

Content & Production

AR/VR & immersive content Animation, 3D & motion Print & AV production Video production

Events, Sponsoring & Activation

Trade & retail activation (POS, in-store) Trade fairs & exhibitions

Sector focus

Food & beverageHealth & pharmaMedia & entertainmentB2B services

Publicly known clients

Bobbejaanland, Legend Biotech, Helan, VRT Max, KMSKA, CD&V, Febelfin, Van In, Royco, Yuki, ABB, Olvarit, Club Brugge, Aoste, Ziekenhuis Geel

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 8 people mapped

The heart of this team is creative: 5 of 8 profiles are makers. Within that core, Design, Motion and Art Direction stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

JL

Jeff Luyten

Partner - Business Development

LL

Lowie Luyten

Account Manager

MS

Michel Sequaris

Partner - Accounts & Projects

PH

Philippe Hosselet

Creative Director

GV

Gerrit van Goethem

Creative

JD

Jade Daneels

Creative

TM

Tijs Moons

Creative

YV

Yannick Van Den Bergh

Creative

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 55.246

0% versus the median

Team composition

5,8 FTE

17% women
83% men

Training per FTE

0,0 h

Many agencies fill this field in incompletely.

€ 55.246

Median Productiehuis (2025) € 55.256All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

0,0%

Median for this type of agency (2025): 30,8%

Inflow 2025

0,0%

0,0 FTE in, 0,0 FTE out

Net team change

0,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.