What is Unanim Studio specialised in?

AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.

How big is Unanim Studio?

Around 5 full-time equivalents (financial year 2024).

Which sectors does Unanim Studio work for?

Construction & real estate, Finance & insurance, Sports & entertainment.

Review: Unanim Studio

Q: Who are the clients of Unanim Studio?

Among others Silversquare, La Ligue des Familles, The Cotton Group, Crédal, Dragone, Befimmo, D’ieteren Immo, Shiftech, Lactel, TheMerode, Médecine pour le Peuple, Intermarché, RTBF, Delhaize, Q8.

Unanim Studio bestaat sinds 2020 en profileert zich als digitaal bureau (web & platform) uit Braine-L'alleud. Ze werken rond webdevelopment, ux/ui design en branding & identiteit.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2021202220232024

Latest year: € 370.004 gross margin, growth -29,9% against a sector median of +0,6%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2021202220232024

Unanim StudioSector median

EBITDA margin 9,3%, sector median 20,7%. Value-added coverage 1,10 (median 1,18). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 75.511

Median (2025) € 77.398

Against a payroll cost of € 68.234 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 45

Median (2025) € 48

8.211 hours worked, 1.676 per FTE. Against that sits € 41 of payroll cost per hour worked, leaving € 4 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 2,1 months (median 4,9 mo). Equity in the latest year: € 59.689.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 92.267. Liquidity ratio 1,13: current assets cover short-term debt in full. Solvency 13,1%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 174 days of supplier credit, sector median 46. The accounts were filed 281 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 8 Oct 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Sharp headcount decline · 31 Dec 2024 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Equity was earned, not injected (reserves 2,7× the capital contributed)
Comfortable cash position: 101 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2021 to 2024Result, staff and balance sheet

	2021	2022	2023	2024
Result
Gross margin	€ 191.764	€ 443.895+131,5%	€ 527.679+18,9%	€ 370.004-29,9%
EBITDA	€ 41.567	€ 113.926	€ -55.579	€ 34.428
EBITDA margin	21,7%	25,7%	-10,5%	9,3%
Staff
FTE	2,7	6,2+129,6%	9,5+53,2%	4,9-48,4%
Gross margin per FTE	€ 71.024	€ 71.596	€ 55.545	€ 75.511
Payroll cost per FTE	€ 52.675	€ 51.954	€ 54.240	€ 68.234
Balance sheet
Equity	€ 67.132	€ 141.285	€ 57.909	€ 59.689
Cash	€ 247.682	€ 180.749	€ 109.042	€ 92.267
Liquidity ratio	1,75	2,26	1,05	1,13

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 13/05/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 32 services

Strategy & Insights

AI & innovation strategy Brand strategy & positioning Customer & audience strategy

Branding & Design

Brand identity & design Packaging design Product & service design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution Performance creative & DCO

Content & Production

Content strategy & editorial

Media

Digital & programmatic buying Media strategy & planning Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

E-commerce (incl. payment) Mobile apps & PWAs SEO & GEO Website development Website strategy & UX

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

PR & Reputation

Corporate communication

Employer Brand & Internal

Employer brand strategy Internal communication Recruitment campaigns

Events, Sponsoring & Activation

Brand activation (incl. guerrilla) Events & experiences Sponsorship & partnerships

Sector focus

Finance & insuranceReal estate & constructionMedia & entertainmentAutomotive & mobilityRetail & e-commerce

Publicly known clients

Silversquare, La Ligue des Familles, The Cotton Group, Crédal, Dragone, Befimmo, D’ieteren Immo, Shiftech, Lactel, TheMerode, Médecine pour le Peuple, Intermarché, RTBF, Delhaize, Q8

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 8 people mapped

We mapped 8 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.

AD

Aldebaran Desombergh

CH

Christophe Hosten

CB

Cécile Bienfait

FM

François Martin

GH

Gauthier Huygue

NM

Nathan Magrofuoco

PL

Pierre Lovenfosse

TW

Tanguy Wackers

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 83.326

+32% versus the median

Team composition

0,4 FTE

€ 83.326

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

350,0%

Median for this type of agency (2025): 27,9%

Inflow 2025

/

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.