Umbau
The content of this factsheet is in Dutch.
Vanuit Mechelen werkt Umbau sinds 2023 als brandingbureau. De bezetting ligt rond 14 VTE. Ze werken rond strategie, branding & identiteit, creatie & reclame en content & copy. De klanten komen vooral uit b2b (complexe/technische producten en diensten).
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Late filing · 31 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Critical buffer · 31 Dec 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- + 3 older signals within 24m
What this agency does well
- Team grew (+123,4% FTE in the latest year)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2023 to 2025Result, staff and balance sheet
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 289.132 | € 505.598+74,9% | € 513.899+1,6% |
| EBITDA | € 39.160 | € 48.947 | € -13.944 |
| EBITDA margin | 13,5% | 9,7% | -2,7% |
| Staff | |||
| FTE | 4,6 | 6,4+39,1% | 14,3+123,4% |
| Gross margin per FTE | € 62.855 | € 79.000 | € 35.937 |
| Payroll cost per FTE | € 46.502 | € 71.202 | € 78.682 |
| Balance sheet | |||
| Equity | € 60.916 | € 65.644 | € 12.842 |
| Cash | € 20.819 | € 131.072 | € 12.139 |
| Liquidity ratio | 1,15 | 1,03 | 0,89 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
FOD Volksgezondheid, OVAM, AE, Partena, Nova Reperta, Vinçotte, Brandweerzone Rivierenland, Colruyt Export, Arval, Bruker, Promat, Barco Cinema, TomorrowLab, Proximus, Living Tomorrow
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 11 people mapped
The heart of this team is creative: 4 of 11 profiles are makers. Within that core, Design, Art Direction and Motion stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. There are 2 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 44% women
- 56% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Umbau
- When was Umbau founded?
- In 2023.
- Where is Umbau located?
- In Mechelen, Belgium.
- What is Umbau specialised in?
- Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Digital & programmatic buying.
- How big is Umbau?
- Around 14 full-time equivalents (financial year 2025).
- Who are the clients of Umbau?
- Among others FOD Volksgezondheid, OVAM, AE, Partena, Nova Reperta, Vinçotte, Brandweerzone Rivierenland, Colruyt Export, Arval, Bruker, Promat, Barco Cinema, TomorrowLab, Proximus, Living Tomorrow.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.