What is UC Belgium specialised in?

Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix.

How big is UC Belgium?

Around 4 full-time equivalents (financial year 2025).

Which sectors does UC Belgium work for?

Automotive & mobility, Fashion & lifestyle.

Review: UC Belgium

Q: Who are the clients of UC Belgium?

Among others Katoen Natie, YSL, Group Machiels, Proximus, Lancôme, Viktor & Rolf, BMW, Geberit, Scania, Verisure, Lidl, Jaga, Mercedes, Hyundai, BDO.

Vanuit Heusden-Zolder werkt UC Belgium sinds 2006 als eventbureau. Op de loonlijst staan ongeveer 4 voltijdse equivalenten. Ze werken rond events, pr & communicatie, social media en creatie & reclame.

Awards

1× BEA Awards

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 497.866 gross margin, growth +26% against a sector median of -8,9%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

UC BelgiumSector median

EBITDA margin 67,6%, sector median 36,2%. Value-added coverage 3,42 (median 1,50).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 118.540

Median (2025) € 92.992

Against a payroll cost of € 33.175 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 102

Median (2025) € 56

4.900 hours worked, 1.167 per FTE. Against that sits € 28 of payroll cost per hour worked, leaving € 73 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 82,4 months (median 9,8 mo). Equity in the latest year: € 956.658.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 619.177. Liquidity ratio 1,70: current assets cover short-term debt in full. Solvency 44,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 726 days of supplier credit, sector median 87. The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Registered office moved · 28 May 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Late filing · 3 Feb 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (67,6%)
Profitable in every one of the last 4 years
Strong buffer: 82,4 months of payroll in equity
Team grew (+110,0% FTE in the latest year)
Value-added per euro of payroll above the sector median (3,42)
Healthy working capital (current ratio 1,70)
Equity was earned, not injected (reserves 50,4× the capital contributed)
Comfortable cash position: 1622 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 184.509	€ 547.546+196,8%	€ 395.030-27,9%	€ 497.866+26%
EBITDA	€ 143.539	€ 431.644	€ 297.498	€ 336.685
EBITDA margin	77,8%	78,8%	75,3%	67,6%
Staff
FTE	1,5	3,2+113,3%	2,0-37,5%	4,2+110%
Gross margin per FTE	€ 123.006	€ 171.108	€ 197.515	€ 118.540
Payroll cost per FTE	€ 23.687	€ 33.409	€ 42.076	€ 33.175
Balance sheet
Equity	€ 468.002	€ 682.412	€ 796.842	€ 956.658
Cash	€ 90.876	€ 268.026	€ 235.558	€ 619.177
Liquidity ratio	1,33	2,09	1,67	1,70

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 28/01/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 12 services

Branding & Design

Packaging design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Internal communication

Events, Sponsoring & Activation

Brand activation (incl. guerrilla) Events & experiences Sponsorship & partnerships

Sector focus

Automotive & mobilityTelecomFashion & lifestyleRetail & e-commerceTechnology & software

Publicly known clients

Katoen Natie, YSL, Group Machiels, Proximus, Lancôme, Viktor & Rolf, BMW, Geberit, Scania, Verisure, Lidl, Jaga, Mercedes, Hyundai, BDO

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 12 people mapped

This team is built around client service: 2 of 12 are account & project. A specialist, not a generalist: the expertise is narrow but deep. Notably, no declared strategists in sight — this agency would rather make than philosophise.

PV

Peter Veekmans

Chief event enjoyneer

AS

Anton Shekeladze

Warehouse enjoyneer

BK

Ben Kranzen

Logistics enjoyneer

EJ

Elwin Jorissen

Art enjoyneer

GB

Gery Berx

Warehouse enjoyneer

JW

Jannick Warnier

Project enjoyneer

JP

Jurgen Peters

Warehouse enjoyneer

LN

Laurien Noels

Project enjoyneer

MV

Marc Vanwelkenhuyzen

Logistics enjoyneer

MD

Maxime Doucet

Field enjoyneer

MJ

Myriam Jamaers

The Monastery

RK

Ruben Knapen

Sales enjoyneer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 33.175

-47% versus the median

Team composition

4,2 FTE

€ 33.175

Median Eventbureau (2025) € 62.258All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

252,4%

Median for this type of agency (2025): 47,2%

Inflow 2025

319,0%

13,4 FTE in, 10,6 FTE out

Net team change

+2,8 FTE

2022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Award-winning work 1 award(s)

2016

BEA Awards Silver“160 Jaar Katoen Natie” · source ↗

As published by the organising award shows, collected by IKAg.