What is Tribe Affair specialised in?

Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix.

How big is Tribe Affair?

Around 1 full-time equivalent (financial year 2024).

Who are the clients of Tribe Affair?

Among others Eurofins, bofrost*, Upendi, Quick, NowJobs, SD Worx, Hays, Vind!.

Review: Tribe Affair

Tribe Affair bestaat sinds 2018 en profileert zich als eventbureau uit De Pinte. Ze werken rond crm & marketing automation, events, social media en creatie & reclame. Namen die publiek aan dit bureau gelinkt worden: Eurofins, bofrost*, Upendi en Quick.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2021202220232024

Latest year: € 229.129 gross margin, growth +349,7% against a sector median of +12,8%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2021202220232024

Tribe AffairSector median

EBITDA margin 82,9%, sector median 46,6%. Value-added coverage 6,93 (median 1,64).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 286.411

Median (2024) € 92.849

Against a payroll cost of € 40.012 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 159

Median (2024) € 54

1.445 hours worked, 1.806 per FTE. Against that sits € 22 of payroll cost per hour worked, leaving € 136 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 83,1 months (median 11,8 mo). Equity in the latest year: € 221.714.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 1,02 mln. Liquidity ratio 3,02: current assets cover short-term debt in full. Solvency 14,9%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 586 days of supplier credit, sector median 100. The accounts were filed 273 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 22 May 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Late filing · 30 Sep 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
EBITDA margin above the sector median (82,9%)
Profitable in every one of the last 4 years
Strong buffer: 83,1 months of payroll in equity
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (6,93)
Margin per hour worked rose 2 years in a row
Healthy working capital (current ratio 3,02)
Comfortable cash position: 11627 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2021 to 2024Result, staff and balance sheet

	2021	2022	2023	2024
Result
Gross margin	€ 45.728	€ 44.354-3%	€ 50.946+14,9%	€ 229.129+349,7%
EBITDA	€ 14.748	€ 14.310	€ 15.229	€ 189.950
EBITDA margin	32,3%	32,3%	29,9%	82,9%
Staff
FTE	1,0	0,9-10%	0,8-11,1%	0,80%
Gross margin per FTE	€ 45.728	€ 49.282	€ 63.682	€ 286.411
Payroll cost per FTE	€ 29.807	€ 32.808	€ 41.050	€ 40.012
Balance sheet
Equity	€ 62.138	€ 70.849	€ 82.121	€ 221.714
Cash	-	€ 60.087	€ 117.121	€ 1,02 mln
Liquidity ratio	1,93	1,88	4,11	3,02

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 30/09/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 15 services

Branding & Design

Packaging design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Marketing automation

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Internal communication

Events, Sponsoring & Activation

Brand activation (incl. guerrilla) Events & experiences Sponsorship & partnerships

Sector focus

B2B servicesFood & beverage

Publicly known clients

Eurofinsbofrost*UpendiQuickNowJobsSD WorxHaysVind!

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 40.012

-29% versus the median

Team composition

0,8 FTE

€ 40.012

Median Eventbureau (2024) € 56.686All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2022

155,6%

Median for this type of agency (2024): 47,2%

Inflow 2022

133,3%

1,2 FTE in, 1,4 FTE out

Net team change

-0,2 FTE

2021202220232024

Figures for financial year 2022: in 2024 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.