Tonc
The content of this factsheet is in Dutch.
Tonc werkt ruim tien jaar als full-service bureau uit Herentals. De opgegeven expertise is content & copy. Het zwaartepunt ligt bij opdrachtgevers uit retail en retailers/winkelketens. Publiek gekende klanten zijn onder meer Tuincenter Claes, Vloebergs, Camping Cocooning en Houthandel Van Mechgelen.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Low value-added coverage · 31 Dec 2025 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
What this agency does well
- Strong buffer: 11,5 months of payroll in equity
- Healthy working capital (current ratio 2,26)
- Equity was earned, not injected (reserves 3,0× the capital contributed)
- Comfortable cash position: 386 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 461.751 | € 191.264-58,6% | € 163.785-14,4% | € 213.368+30,3% | € 181.477-14,9% |
| EBITDA | € 194.879 | € 53.326 | € 40.672 | € 15.137 | € -82.382 |
| EBITDA margin | 42,2% | 27,9% | 24,8% | 7,1% | -45,4% |
| Staff | |||||
| FTE | 5,2 | 2,5-51,9% | 1,7-32% | 2,9+70,6% | 0,0-100% |
| Gross margin per FTE | € 88.798 | € 76.506 | € 96.344 | € 73.575 | - |
| Payroll cost per FTE | € 49.738 | € 53.068 | € 67.414 | € 66.770 | - |
| Balance sheet | |||||
| Equity | € 300.438 | € 289.870 | € 302.633 | € 305.685 | € 242.395 |
| Cash | € 389.462 | € 233.130 | € 293.235 | € 151.966 | € 268.237 |
| Liquidity ratio | 2,54 | 2,53 | 2,98 | 3,51 | 2,26 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 22/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 2 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 7 people mapped
Digital marketing is the engine: 2 of 7 profiles sit there. Within that core, Content Marketing, Social Media and Analytics stand out. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2024: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Tonc
- When was Tonc founded?
- In 2013.
- Where is Tonc located?
- In Herentals, Belgium.
- What is Tonc specialised in?
- Content strategy & editorial, Copywriting & long-form content.
- How big is Tonc?
- Around 0 full-time equivalents (financial year 2025).
- Which sectors does Tonc work for?
- Retail & e-commerce.
- Who are the clients of Tonc?
- Among others Tuincenter Claes, Vloebergs, Camping Cocooning, Houthandel Van Mechgelen, Hout De Groote.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.