What is Tomorrow specialised in?

Video production, Paid social, Search advertising (SEA), Employer brand strategy, Recruitment campaigns.

Around 7 full-time equivalents (financial year 2025).

Review: Tomorrow

Q: Who are the clients of Tomorrow?

Among others Renotec, Agristo, Delaware, Dentius, TVH, Colora, PostNL, TriFinance, Sarens, AZ Groeninge, Duvel, RSM, Nationale Loterij, Barco, Hawaiian Poké Bowl.

Tomorrow, opgericht in 2019, is een employer branding bureau uit Gent. Er werken ongeveer 7 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertises zijn employer branding, video & productie en paid media (sea/social/display).

Awards

1× Agency of the Year

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 451.992 gross margin, growth -27% against a sector median of +1,7%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

TomorrowSector median

EBITDA margin 14,1%, sector median 25,9%. Value-added coverage 1,17 (median 1,26).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 64.570

Median all agencies (2025) € 79.283

Against a payroll cost of € 55.237 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 41

Median all agencies (2025) € 49

10.902 hours worked, 1.557 per FTE. Against that sits € 35 of payroll cost per hour worked, leaving € 6 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,7 months (median 6,7 mo). Equity in the latest year: € 311.794.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 157.177. Liquidity ratio 2,55: current assets cover short-term debt in full. Solvency 63,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 60 days of supplier credit, sector median 59. The accounts were filed 191 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Registered office moved · 10 Jul 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Registered office moved · 5 Aug 2025 · Staatsblad
The registered office relocated. Usually just a new office.
Registered office moved · 22 Nov 2024 · Staatsblad
The registered office relocated. Usually just a new office.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 9,7 months of payroll in equity
Team grew (+11,1% FTE in the latest year)
Healthy working capital (current ratio 2,55)
Comfortable cash position: 148 days of payroll
Turnover below the median (27,1%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 144.429	€ 363.159+151,4%	€ 373.685+2,9%	€ 618.935+65,6%	€ 451.992-27%
EBITDA	€ 104.316	€ 116.035	€ -88	€ 279.810	€ 63.942
EBITDA margin	72,2%	32%	0%	45,2%	14,1%
Staff
FTE	1,0	5,9+490%	7,0+18,6%	6,3-10%	7,0+11,1%
Gross margin per FTE	€ 144.429	€ 61.552	€ 53.384	€ 98.244	€ 64.570
Payroll cost per FTE	€ 39.527	€ 41.230	€ 52.989	€ 53.540	€ 55.237
Balance sheet
Equity	€ 76.987	€ 149.867	€ 116.162	€ 287.005	€ 311.794
Cash	€ 49.346	€ 77.085	€ 59.228	€ 241.882	€ 157.177
Liquidity ratio	1,28	1,46	1,28	1,90	2,55

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 10/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Content & Production

Video production

Media

Paid social Search advertising (SEA)

Employer Brand & Internal

Employer brand strategy Recruitment campaigns

Sector focus

Food & beverageTechnology & softwareReal estate & constructionB2B servicesHealth & pharma

Publicly known clients

Renotec, Agristo, Delaware, Dentius, TVH, Colora, PostNL, TriFinance, Sarens, AZ Groeninge, Duvel, RSM, Nationale Loterij, Barco, Hawaiian Poké Bowl

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 1 people mapped

AS

Alexander Synhaeve

oprichter

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 55.237

-11% versus the median

Team composition

7,0 FTE

50% women
50% men

€ 55.237

All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

27,1%

Median all agencies (2025): 33,8%

Inflow 2025

28,6%

2,0 FTE in, 1,9 FTE out

Net team change

+0,1 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Award-winning work 1 award(s)

2025

Agency of the Year GoldBest Newcomer · source ↗

As published by the organising award shows, collected by IKAg.