The Parlor
The content of this factsheet is in Dutch.
The Parlor bestaat sinds 2021 en profileert zich als creatief bureau uit Antwerpen. Het bureau combineert branding & identiteit, creatie & reclame, video & productie en strategie.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
3 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 4 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Negative equity · 31 Dec 2025 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- + 4 older signals within 24m
What this agency does well
- Comfortable cash position: 1597 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 11.279 | € 25.334+124,6% | € 13.578-46,4% | € -8.266-160,9% | € -1.767 |
| EBITDA | € 10.834 | € -5.333 | € 7.660 | € -9.545 | € -3.880 |
| EBITDA margin | 96,1% | -21,1% | 56,4% | - | - |
| Staff | |||||
| FTE | - | 0,7 | 0,4-42,9% | - | - |
| Gross margin per FTE | - | € 36.192 | € 33.946 | - | - |
| Payroll cost per FTE | - | € 39.615 | € 6.769 | - | - |
| Balance sheet | |||||
| Equity | € 11.827 | € 4.840 | € 8.363 | € -2.550 | € -7.467 |
| Cash | € 2.021 | € 9.846 | € 244 | € 495 | € 743 |
| Liquidity ratio | 1,63 | 1,10 | 1,38 | 0,69 | 0,64 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 04/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
NATO Science and Technology Organization, ESF x EFRO, ALDI, Think Pink Europe, meemoo, AgoraBank, Cordeel Group, Tracé Brussels, Catawiki, Holiday Suites, Airbnb, Stepstone, VIERNULVIER / Ekho, Stad Antwerpen
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2023: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about The Parlor
- When was The Parlor founded?
- In 2021.
- Where is The Parlor located?
- In Antwerpen, Belgium.
- What is The Parlor specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Video production.
- How big is The Parlor?
- Around 0 full-time equivalents (financial year 2025).
- Which sectors does The Parlor work for?
- Hospitality & tourism, Public sector & non-profit, Retail & e-commerce.
- Who are the clients of The Parlor?
- Among others NATO Science and Technology Organization, ESF x EFRO, ALDI, Think Pink Europe, meemoo, AgoraBank, Cordeel Group, Tracé Brussels, Catawiki, Holiday Suites, Airbnb, Stepstone, VIERNULVIER / Ekho, Stad Antwerpen.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.