How big is The Odd Bunch?

Around 1 full-time equivalent (financial year 2025).

Review: The Odd Bunch

Q: What is The Odd Bunch specialised in?

Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Influencer & creator marketing.

Q: Who are the clients of The Odd Bunch?

Among others Dotto Labs, Manna Sauzen, Go Lucid, Astena, icapps, Legal One Xtra, Mira, iFacto, Jeanny Consulting, Oxygen Group, Covered Consulting, Bulls-i.

The Odd Bunch is een creatief bureau met thuisbasis in Antwerpen, opgericht in 2021. Het aanbod bestrijkt pr & communicatie, branding & identiteit, creatie & reclame en employer branding.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 89.843 gross margin, growth - against a sector median of -0,2%.

Not enough history

MarginEBITDA / gross margin · value-added coverage

2022202320242025

The Odd BunchSector median

EBITDA margin 25,9%, sector median 21,9%. Value-added coverage 1,36 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 74.869

Median (2025) € 78.663

Against a payroll cost of € 54.493 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 50

Median (2025) € 49

1.786 hours worked, 1.488 per FTE. Against that sits € 37 of payroll cost per hour worked, leaving € 14 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -0,3 months (median 7,7 mo). Equity in the latest year: € -1.816.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 5.321. Liquidity ratio 0,95: current assets cover short-term debt not in full. Solvency -1,4%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 69 days of supplier credit, sector median 85. The accounts were filed 208 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

3 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 6 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (25,9%)
Value-added per euro of payroll above the sector median (1,36)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ -10.618	€ -12.141	€ -74.705	€ 89.843
EBITDA	€ -12.394	€ -12.991	€ -75.532	€ 23.237
EBITDA margin	-	-	-	25,9%
Staff
FTE	-	-	-	1,2
Gross margin per FTE	-	-	-	€ 74.869
Payroll cost per FTE	-	-	-	€ 54.493
Balance sheet
Equity	€ 45.268	€ 33.063	€ -20.244	€ -1.816
Cash	€ 5.000	€ 4.123	€ 5.000	€ 5.321
Liquidity ratio	18,47	5,19	0,78	0,95

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 27/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 15 services

Strategy & Insights

Brand strategy & positioning

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Content strategy & editorial

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

Digital Experience & Tech

Website development

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Employer brand strategy Internal communication Recruitment campaigns

Events, Sponsoring & Activation

Brand activation (incl. guerrilla)

Sector focus

Technology & softwareFood & beverageB2B services

Publicly known clients

Dotto Labs, Manna Sauzen, Go Lucid, Astena, icapps, Legal One Xtra, Mira, iFacto, Jeanny Consulting, Oxygen Group, Covered Consulting, Bulls-i

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 6 people mapped

The heart of this team is creative: 2 of 6 profiles are makers. Within that core, Design, Art Direction and Motion stand out.

T

Thomas

Founder and Head of Strategy & Creative

D

Dwayne

Brand & Motion creative

I

Ivo

Brand Creative

K

Kwinten

Head of Client Service & Business

N

Nicolas

Webflow developer

O

Oona

Client Manager

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 54.493

-15% versus the median

Team composition

1,2 FTE

€ 54.493

Median Creatief bureau (2025) € 64.418All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

83,3%

Median for this type of agency (2025): 34,5%

Inflow 2025

250,0%

3,0 FTE in, 1,0 FTE out

Net team change

+2,0 FTE

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.