The House Of Marketing
The content of this factsheet is in Dutch.
The House Of Marketing werkt ruim tien jaar als brandingbureau uit Diegem. Op de loonlijst staan ongeveer 79 voltijdse equivalenten. De focus ligt op strategie, branding & identiteit, data & analytics en crm & marketing automation. Sectorieel richt het bureau zich vooral op sectoroverschrijdend (fmcg/retail, finance, automotive en telecom. Publiek gekende klanten zijn onder meer VDAB, P&B Group, Allianz Benelux en SEAT.
HubSpot PartnerHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Board change · 2 Sep 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Board change · 6 Aug 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Profitable in every one of the last 5 years
- Equity was earned, not injected (reserves 13,3× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 7,76 mln | € 9,34 mln+20,2% | € 9,40 mln+0,7% | € 9,72 mln+3,3% | € 7,56 mln-22,2% |
| EBITDA | € 2,78 mln | € 2,58 mln | € 2,32 mln | € 2,18 mln | € 537.251 |
| EBITDA margin | 35,8% | 27,6% | 24,7% | 22,4% | 7,1% |
| Staff | |||||
| FTE | 67,4 | 88,0+30,6% | 90,7+3,1% | 90,4-0,3% | 79,4-12,2% |
| Gross margin per FTE | € 115.207 | € 106.106 | € 103.673 | € 107.493 | € 95.243 |
| Payroll cost per FTE | € 79.079 | € 78.394 | € 84.986 | € 80.159 | € 82.220 |
| Balance sheet | |||||
| Equity | € 5,69 mln | € 6,36 mln | € 5,66 mln | € 9,84 mln | € 2,86 mln |
| Cash | € 1,21 mln | € 1,77 mln | € 2,60 mln | € 206.027 | € 396.684 |
| Liquidity ratio | 1,48 | 1,12 | 1,00 | 1,58 | 0,72 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 09/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 7 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 77 people mapped
Strategy weighs heavily here: 43 of 77 are strategists. A specialist, not a generalist: the expertise is narrow but deep. At 77+ people, there's capacity for several tracks at once.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 80% women
- 20% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Official partnerships 1 badge(s)
As published in the platforms' official partner directories, collected by IKAg.
Frequently asked questions about The House Of Marketing
- When was The House Of Marketing founded?
- In 2014.
- Where is The House Of Marketing located?
- In Machelen, Belgium.
- What is The House Of Marketing specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting.
- How big is The House Of Marketing?
- Around 79 full-time equivalents (financial year 2025).
- Who are the clients of The House Of Marketing?
- Among others VDAB, P&B Group, Allianz Benelux, SEAT, ARAG, Fost Plus, Materialise, Verisure, Luminus, Boels.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.