The Friends
The content of this factsheet is in Dutch.
The Friends is een eventbureau uit Braine-le-Château, actief sinds 2008. Het bureau is toegespitst op events en pr & communicatie. Sectoren waar het bureau vaak werkt: corporate, automotive, luxe/retail en sport.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- + 2 older signals within 24m
What this agency does well
- Outgrew the sector median 4 years running
- EBITDA margin above the sector median (100,0%)
- Healthy working capital (current ratio 3,68)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 950 | € 4.133+335% | € 5.871+42% | € 12.623+115% | € 12.060-4,5% |
| EBITDA | € 950 | € 4.133 | € 5.796 | € 12.623 | € 12.060 |
| EBITDA margin | 100% | 100% | 98,7% | 100% | 100% |
| Staff | |||||
| Balance sheet | |||||
| Equity | € 12.293 | € 12.641 | € 10.646 | € 14.211 | € 17.148 |
| Cash | € 4.425 | € 2.184 | € 3.572 | € 3.328 | € 2.180 |
| Liquidity ratio | 2,58 | 3,23 | 0,95 | 1,46 | 3,68 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 23/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
Publicly known clients
APAQ-W, Bpost banque, Breitling, Bruxelles International, Bruxelles Mobilité, Chanel, Century 21, D'Ieteren, Equal.Brussels, JEEP, Ladbrokes, Louis de Waele, Luminus, Toyota, Worldline
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 40 people mapped
This team is built around client service: 19 of 40 are account & project. Within that core, Projectleiding, Klantbeheer and Planning stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. There are 2 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about The Friends
- When was The Friends founded?
- In 2008.
- Where is The Friends located?
- In Braine-Le-Château, Belgium.
- What is The Friends specialised in?
- Corporate communication, PR strategy & media relations, Events & experiences.
- Which sectors does The Friends work for?
- Automotive & mobility, Finance & insurance, Public sector & non-profit, Retail & e-commerce, Sports & entertainment.
- Who are the clients of The Friends?
- Among others APAQ-W, Bpost banque, Breitling, Bruxelles International, Bruxelles Mobilité, Chanel, Century 21, D'Ieteren, Equal.Brussels, JEEP, Ladbrokes, Louis de Waele, Luminus, Toyota, Worldline.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.