The Crew
We believe that positive creativity empowers brands. As a boutique agency, we live your brand daily, acting as an extension of your team .
The content of this factsheet is in Dutch.
The Crew is an independent creative agency based in Brussels, founded in 2000 and powered by a close-knit team of around 22 full-time talents. We help brands stand out, speak up and connect through sharp creative thinking, bold advertising, compelling content and copy that gets people moving.
From B2C to B2B, we turn communication challenges into ideas that are relevant, memorable and built to perform. Our client portfolio includes brands and organisations such as Belgian Red Cross, Braille League, Subaru, Materne, Multipharma...
Big-agency thinking. Close-knit crew. Ideas that make an impact.
The Crew was founded in Brussels in 2000 by Luc de Tillesse, with a strong focus on corporate communication and annual reports. What started with turning complex business stories and numbers into clear, engaging narratives gradually grew into something much bigger. Over the years, The Crew evolved into a full-service creative agency, expanding its expertise into branding, advertising, campaigns, content and copy. Today, we bring that same ability to understand, simplify and tell a compelling story to every challenge we take on, helping brands connect with their audiences and make a lasting impact.
- Content creation
- Digital communication
- Brand activations
- 360° campaigns
- Branding
- Web development
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- + 1 older signals within 24m
What this agency does well
- Gross margin grew 4 years in a row
- Outgrew the sector median 4 years running
- Strong buffer: 20,1 months of payroll in equity
- Team grew (+3,2% FTE in the latest year)
- Healthy working capital (current ratio 3,06)
- Equity was earned, not injected (reserves 2,4× the capital contributed)
- Comfortable cash position: 109 days of payroll
- Turnover below the median (13,5%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 661.995 | € 899.352+35,9% | € 1,08 mln+20,1% | € 1,23 mln+13,5% | € 1,30 mln+6% |
| EBITDA | € -241.146 | € 182.545 | € 232.938 | € 192.580 | € 185.043 |
| EBITDA margin | -36,4% | 20,3% | 21,6% | 15,7% | 14,2% |
| Staff | |||||
| FTE | 21,6 | 16,8-22,2% | 17,0+1,2% | 21,6+27,1% | 22,3+3,2% |
| Gross margin per FTE | € 30.648 | € 53.533 | € 63.555 | € 56.756 | € 58.298 |
| Payroll cost per FTE | € 41.415 | € 41.936 | € 49.112 | € 47.250 | € 49.624 |
| Balance sheet | |||||
| Equity | € 1,81 mln | € 1,82 mln | € 1,83 mln | € 1,84 mln | € 1,85 mln |
| Cash | € 153.080 | € 197.730 | € 430.084 | € 362.496 | € 330.386 |
| Liquidity ratio | 1,90 | 2,05 | 1,86 | 2,05 | 3,06 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 22/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 36 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 12 people mapped
The heart of this team is creative: 4 of 12 profiles are makers. Within that core, Design, Art Direction and Copywriting stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 64% women
- 36% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about The Crew
- When was The Crew founded?
- In 2000.
- Where is The Crew located?
- In Elsene, Belgium.
- What is The Crew specialised in?
- Brand strategy & positioning, Customer value propositions & business development, Marketing strategy, Brand identity & design, Design systems & brand guidelines, Packaging design.
- How big is The Crew?
- Around 22 full-time equivalents (financial year 2025).
- Who are the clients of The Crew?
- Among others Croix-Rouge de Belgique, Ligue Braille.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.