What is Supermoon specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial.

How big is Supermoon?

Around 2 full-time equivalents (financial year 2025).

Review: Supermoon

Q: Who are the clients of Supermoon?

Among others Banh Mi Express, Politiezone Rupel, Egov Select, Antwerp Management School, Cordier Cap Gris, Sodexo – &merlin, Ralf & Wolf, Crema and More, Getac, Dutch Diamond Group, Rosy Blue, Garage De Laet.

Supermoon, opgericht in 2011, is een creatief bureau uit Boom. De focus ligt op creatie & reclame, strategie, branding & identiteit en content & copy.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 157.915 gross margin, growth -6,8% against a sector median of -0,2%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2022202320242025

SupermoonSector median

EBITDA margin 63,6%, sector median 21,9%. Value-added coverage 2,82 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 87.730

Median (2025) € 78.663

Against a payroll cost of € 26.468 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 68

Median (2025) € 49

2.330 hours worked, 1.294 per FTE. Against that sits € 20 of payroll cost per hour worked, leaving € 47 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 39,7 months (median 7,7 mo). Equity in the latest year: € 182.116.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 107.107. Liquidity ratio 1,49: current assets cover short-term debt in full. Solvency 52,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 57 days of supplier credit, sector median 85. The accounts were filed 186 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 3 Feb 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (63,6%)
Profitable in every one of the last 4 years
Strong buffer: 39,7 months of payroll in equity
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (2,82)
Healthy working capital (current ratio 1,49)
Equity was earned, not injected (reserves 9,2× the capital contributed)
Comfortable cash position: 821 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 149.957	€ 148.285-1,1%	€ 169.458+14,3%	€ 157.915-6,8%
EBITDA	€ 79.455	€ 85.881	€ 103.913	€ 100.498
EBITDA margin	53%	57,9%	61,3%	63,6%
Staff
FTE	-	1,8	1,80%	1,80%
Gross margin per FTE	-	€ 82.380	€ 94.143	€ 87.730
Payroll cost per FTE	-	€ 31.166	€ 31.545	€ 26.468
Balance sheet
Equity	€ 97.768	€ 107.261	€ 150.074	€ 182.116
Cash	€ 156.759	€ 73.191	€ 87.683	€ 107.107
Liquidity ratio	1,19	1,00	1,22	1,49

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 02/01/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Content strategy & editorial Copywriting & long-form content

Sector focus

Public sector & governmentFood & beverageEducationB2B servicesTravel & hospitality

Publicly known clients

Banh Mi Express, Politiezone Rupel, Egov Select, Antwerp Management School, Cordier Cap Gris, Sodexo – &merlin, Ralf & Wolf, Crema and More, Getac, Dutch Diamond Group, Rosy Blue, Garage De Laet

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 8 people mapped

The heart of this team is creative: 4 of 8 profiles are makers. Within that core, Design, Art Direction and UX/UI Design stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. Notably, no declared strategists in sight — this agency would rather make than philosophise.

AV

Adriaan Van Looy

Creative Partner

LV

Liv Van Loock

Project Coordinator

NV

Nancy Vanoppen

Associate Creative Director

SD

Sarah De Hondt

Managing Partner

CL

Chloë Luyckx

Project Manager

JM

Julie Mertens

Project & Content Manager

MA

Maiwan Amini

Digital Creative

WY

Wing Yin Man

Graphic Designer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 26.468

-59% versus the median

Team composition

1,8 FTE

€ 26.468

Median Creatief bureau (2025) € 64.418All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.