What is Studio Plankton specialised in?

Campaign concepts & big ideas, Campaign execution, Video production, Website strategy & UX, AR/VR, Content.

How big is Studio Plankton?

Around 7 full-time equivalents (financial year 2025).

Who are the clients of Studio Plankton?

Among others Eastpak, Ressence, Nokia, Umicore, Deceunink, Ergosleep.

Review: Studio Plankton: 3D- en motion designstudio

Studio Plankton, opgericht in 2019, is een productiehuis uit Antwerpen. Met ongeveer 7 VTE is dit een middelgroot bureau. Het bureau combineert video & productie, ux/ui design en creatie & reclame.

Expertise
Wij zijn een 3D- en motion designstudio, gedreven door creativiteit en innovatie. Onze missie is om buitengewone visuele content te creëren die de verbeelding prikkelt. Door motion design, film en geavanceerde technologie te combineren, bedienen we diverse sectoren met meeslepende interactieve ervaringen die raken en een blijvende indruk nalaten.
Klanten
We werken zowel voor KMO's als grote multinationals met vertakking in de hele wereld.80% B2B - 20% B2C.Sectoren zijn vrij breed, met een focus op de maakindustrie, steden, gemeenten, software, innovatie en technologie.
Zelfomschreven cultuur:
Creatief, inventief, probleemoplossend, pragmatisch, visueel
Team
1 Creative Director, 2 partners Strategy, Account, Client Management & Operations, 2 Art Directors, 5 Motion Designers, 2 3D Developers

Referentieklanten: Eastpak, Ressence, Nokia, Umicore, Deceunink, Ergosleep
Gepercipieerde concurrenten: Sabouge, Haste Animation, Frameboy, Mr. 81
Inspiratie: Buck Design, ManvsMachine, The Mill
Ondernemingsnummer: BE0730647352
Gemiddelde klantgrootte: 50k

Who do they see as competitors?

Frameboy

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 493.626 gross margin, growth +5% against a sector median of +11,2%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Studio PlanktonSector median

EBITDA margin 17,5%, sector median 41,6%. Value-added coverage 1,21 (median 1,44).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 72.592

Median (2024) € 71.844

Against a payroll cost of € 59.744 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 44

Median (2024) € 44

11.228 hours worked, 1.651 per FTE. Against that sits € 36 of payroll cost per hour worked, leaving € 8 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 6,4 months (median 9,2 mo). Equity in the latest year: € 217.115.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 450.292. Liquidity ratio 3,02: current assets cover short-term debt in full. Solvency 26,9%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 55 days of supplier credit, sector median 43. The accounts were filed 174 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 13 Aug 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
Profitable in every one of the last 5 years
Strong buffer: 6,4 months of payroll in equity
Stable team (no meaningful FTE loss)
Healthy working capital (current ratio 3,02)
Equity was earned, not injected (reserves 9,8× the capital contributed)
Comfortable cash position: 405 days of payroll
Turnover below the median (20,6%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 268.417	€ 423.434+57,8%	€ 427.629+1%	€ 470.039+9,9%	€ 493.626+5%
EBITDA	€ 44.865	€ 142.230	€ 116.187	€ 88.201	€ 86.184
EBITDA margin	16,7%	33,6%	27,2%	18,8%	17,5%
Staff
FTE	5,1	6,2+21,6%	6,7+8,1%	6,8+1,5%	6,80%
Gross margin per FTE	€ 52.631	€ 68.296	€ 63.825	€ 69.123	€ 72.592
Payroll cost per FTE	€ 43.803	€ 45.215	€ 46.337	€ 55.937	€ 59.744
Balance sheet
Equity	€ 45.054	€ 133.561	€ 163.798	€ 189.511	€ 217.115
Cash	€ 8.230	€ 63.171	€ 270.391	€ 357.532	€ 450.292
Liquidity ratio	1,36	1,55	1,50	2,11	3,02

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 23/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Video production

Digital Experience & Tech

Website strategy & UX

Sector focus

FMCGPublic sector & governmentReal estate & constructionFashion & lifestyleTechnology & software

Publicly known clients

Bridon-Bekaert, Bellewaerde, Locinox, City of Antwerp, Blitz Power, Deceuninck, Dassy, Ergosleep, Eastpak, Coca-Cola, Toyota Material Handling, Unilever — Knorr, Wrangler, Loop Earplugs, European Defence Agency

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 59.744

+17% versus the median

Team composition

6,8 FTE

17% women
83% men

€ 59.744

Median Productiehuis (2024) € 51.086All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

20,6%

Median for this type of agency (2024): 30,6%

Inflow 2025

20,6%

1,4 FTE in, 1,4 FTE out

Net team change

0,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.