What is Studio Hit specialised in?

Marketing strategy, Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), SEO & GEO.

How big is Studio Hit?

Around 2 full-time equivalents (financial year 2025).

Which sectors does Studio Hit work for?

Construction & real estate, HR & employer branding, Fashion & lifestyle.

Review: Studio Hit

Q: Who are the clients of Studio Hit?

Among others Xandres, Vastgoedgroep Degroote, HRmagazine, Mbrella, Robaws, Nieuwe Media Groep, Wenite, ABN AMRO, Camber, Dossche Mills, Embridge, House of Weddings, Paybix, Mobility Tomorrow, Easyfairs.

Studio Hit is een contentbureau met thuisbasis in Gavere, opgericht in 2023. De focus ligt op content & copy, seo, paid media (sea/social/display) en strategie. Het zwaartepunt ligt bij opdrachtgevers uit vastgoed, hr/recruitment, fashion en b2b/tech.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20242025

Latest year: € 136.301 gross margin, growth -18,3% against a sector median of -2,3%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20242025

Studio HitSector median

EBITDA margin 32,3%, sector median 24,2%. Value-added coverage 1,50 (median 1,28).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 68.151

Median (2024) € 78.822

Against a payroll cost of € 44.140 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 42

Median (2024) € 50

3.224 hours worked, 1.612 per FTE. Against that sits € 27 of payroll cost per hour worked, leaving € 15 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 12,7 months (median 7,3 mo). Equity in the latest year: € 93.364.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 57.190. Liquidity ratio 1,97: current assets cover short-term debt in full. Solvency 53,4%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 59 days of supplier credit, sector median 65. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Late filing · 31 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Late filing · 31 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Registered office moved · 12 Mar 2025 · Staatsblad
The registered office relocated. Usually just a new office.
Registered office moved · 12 Feb 2025 · Staatsblad
The registered office relocated. Usually just a new office.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (32,3%)
Strong buffer: 12,7 months of payroll in equity
Value-added per euro of payroll above the sector median (1,50)
Healthy working capital (current ratio 1,97)
Comfortable cash position: 236 days of payroll
Turnover below the median (50,0%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

2 financial years, 2024 to 2025Result, staff and balance sheet

	2024	2025
Result
Gross margin	€ 166.909	€ 136.301-18,3%
EBITDA	€ 98.601	€ 44.011
EBITDA margin	59,1%	32,3%
Staff
FTE	-	2,0
Gross margin per FTE	-	€ 68.151
Payroll cost per FTE	-	€ 44.140
Balance sheet
Equity	€ 71.864	€ 93.364
Cash	€ 62.146	€ 57.190
Liquidity ratio	1,56	1,97

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Strategy & Insights

Marketing strategy

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO

Sector focus

Fashion & lifestyleReal estate & constructionMedia & entertainmentTechnology & softwareFinance & insurance

Publicly known clients

Xandres, Vastgoedgroep Degroote, HRmagazine, Mbrella, Robaws, Nieuwe Media Groep, Wenite, ABN AMRO, Camber, Dossche Mills, Embridge, House of Weddings, Paybix, Mobility Tomorrow, Easyfairs

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

The heart of this team is creative: 2 of 3 profiles are makers. A small team: short lines, little noise between you and the makers.

E

Elien

Head of HIT

A

Anna

Hit at HIT

H

Hanne

Hit at HIT

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 44.140

-27% versus the median

Team composition

2,0 FTE

€ 44.140

Median Contentbureau (2024) € 60.062All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

50,0%

Median for this type of agency (2024): 55,1%

Inflow 2025

100,0%

2,0 FTE in, 1,0 FTE out

Net team change

+1,0 FTE

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.