Starring Jane
The content of this factsheet is in Dutch.
Vanuit Gent werkt Starring Jane sinds 1993 als digitaal bureau (web & platform). Met ongeveer 11 VTE is dit een middelgroot bureau. Ze werken rond webdevelopment, strategie en branding & identiteit. De klanten komen vooral uit ledenorganisaties en federaties; verenigingen.
1× Feweb Excellence Awards
1× WebAward.beHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Thin buffer · 30 Sep 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Board change · 20 Jun 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Sharp headcount decline · 30 Sep 2024 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
What this agency does well
- EBITDA margin above the sector median (33,1%)
- Profitable in every one of the last 4 years
- Value-added per euro of payroll above the sector median (1,50)
- Margin per hour worked rose 3 years in a row
- Comfortable cash position: 64 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 1,26 mln | € 1,31 mln+4,4% | € 1,06 mln-18,7% | € 1,05 mln-1,8% |
| EBITDA | € 91.941 | € 142.406 | € 160.990 | € 346.382 |
| EBITDA margin | 7,3% | 10,9% | 15,1% | 33,1% |
| Staff | ||||
| FTE | 22,5 | 21,9-2,7% | 12,5-42,9% | 10,8-13,6% |
| Gross margin per FTE | € 55.801 | € 59.844 | € 85.195 | € 96.812 |
| Payroll cost per FTE | € 48.351 | € 53.213 | € 55.223 | € 64.379 |
| Balance sheet | ||||
| Equity | € 81.773 | € 68.550 | € 68.550 | € 68.550 |
| Cash | € 178.597 | € 301.382 | € 81.661 | € 122.585 |
| Liquidity ratio | 1,07 | 1,13 | 1,17 | 1,17 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 03/04/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Gezinsbond, Traxio, DELA, Woonhaven Antwerpen, Van Laere, Mederi, Subaru, Zabra Real Estate, Brandweer Zone Antwerpen, Artevelde Hogeschool, De Medemens, Aucxis, Cycling Vlaanderen
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 14 people mapped
This is first a build crew — 8 of 14 are developers. Within that core, Frontend, Backend and Full Stack stand out. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 45% women
- 55% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Starring Jane
- When was Starring Jane founded?
- In 1993.
- Where is Starring Jane located?
- In Gent, Belgium.
- What is Starring Jane specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Website development.
- How big is Starring Jane?
- Around 11 full-time equivalents (financial year 2025).
- Which sectors does Starring Jane work for?
- Public sector & non-profit.
- Who are the clients of Starring Jane?
- Among others Gezinsbond, Traxio, DELA, Woonhaven Antwerpen, Van Laere, Mederi, Subaru, Zabra Real Estate, Brandweer Zone Antwerpen, Artevelde Hogeschool, De Medemens, Aucxis, Cycling Vlaanderen.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.