Stairway
The content of this factsheet is in Dutch.
Vanuit Lochristi werkt Stairway sinds 2020 als performance- & mediabureau. Het team telt ongeveer 4 medewerkers (VTE). Het aanbod bestrijkt paid media (sea/social/display), seo en social media. De ervaring zit vooral in luxe segment, overheid, industrie en finance. Tot de publiek bekende klanten behoren Alcatraz, Grandeco en Weemaes Glas.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
3 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 31 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Critical buffer · 31 Dec 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- Negative equity · 31 Dec 2025 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- Late filing · 29 Aug 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Low value-added coverage · 31 Dec 2024 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- + 2 older signals within 24m
What this agency does well
- Outgrew the sector median 2 years running
- Equity was earned, not injected (reserves 3,3× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 96.849 | € 239.255+147% | € 107.027-55,3% | € 150.454+40,6% | € 198.214+31,7% |
| EBITDA | € -60.501 | € 66.733 | € -81.485 | € -43.811 | € 12.996 |
| EBITDA margin | -62,5% | 27,9% | -76,1% | -29,1% | 6,6% |
| Staff | |||||
| FTE | 4,0 | 5,2+30% | 4,0-23,1% | 3,7-7,5% | - |
| Gross margin per FTE | € 24.212 | € 46.011 | € 26.757 | € 40.663 | - |
| Payroll cost per FTE | € 39.111 | € 32.941 | € 46.657 | € 51.504 | - |
| Balance sheet | |||||
| Equity | € -43.745 | € 11.860 | € -78.947 | € -131.939 | € -125.331 |
| Cash | € 23.336 | € 122.581 | € 18.640 | € 0 | € 15.486 |
| Liquidity ratio | 0,53 | 1,04 | 0,48 | 0,25 | 0,38 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 5 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 4 people mapped
Digital marketing is the engine: 2 of 4 profiles sit there. A small team: short lines, little noise between you and the makers.
Based on public profiles. Something wrong? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2024: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Stairway
- When was Stairway founded?
- In 2020.
- Where is Stairway located?
- In Lochristi, Belgium.
- What is Stairway specialised in?
- Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix, SEO & GEO.
- How big is Stairway?
- Around 4 full-time equivalents (financial year 2025).
- Which sectors does Stairway work for?
- Construction & real estate, Finance & insurance, Industry & manufacturing, Public sector & non-profit.
- Who are the clients of Stairway?
- Among others Alcatraz, Grandeco, Weemaes Glas.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.