What is Sprengers specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Website strategy & UX.

How big is Sprengers?

Around 2 full-time equivalents (financial year 2026).

Review: Sprengers

Q: Who are the clients of Sprengers?

Among others Katoen Natie, Motrac, Kurma, Buvetex, Bedtime, Beefeater, Pernod Ricard Belgium, Absolut, Jameson, Lillet, Havana Club, SEIKO Optical, HOYA, GraydonCreditsafe, Astellas.

Sprengers is een creatief bureau uit Antwerpen, actief sinds 1993. Met ongeveer 3 VTE is dit een klein bureau. De focus ligt op creatie & reclame, strategie, branding & identiteit en ux/ui design. Sectoren waar het bureau vaak werkt: breed; o.a. drank/fmcg (pernod ricard merken).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20222023202420252026

Latest year: € 127.121 gross margin, growth -28,1% against a sector median of -0,2%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20222023202420252026

SprengersSector median

EBITDA margin 0,8%, sector median 21,9%. Value-added coverage 1,01 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 66.906

Median (2025) € 78.663

Against a payroll cost of € 65.922 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 39

Median (2025) € 49

3.222 hours worked, 1.696 per FTE. Against that sits € 39 of payroll cost per hour worked, leaving € 1 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 21,0 months (median 7,7 mo). Equity in the latest year: € 219.283.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 255.763. Liquidity ratio 2,71: current assets cover short-term debt in full. Solvency 63,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 54 days of supplier credit, sector median 85. The accounts were filed 161 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Loss-making year · 31 Mar 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
Low value-added coverage · 31 Mar 2025 · NBB
Every euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 21,0 months of payroll in equity
Healthy working capital (current ratio 2,71)
Comfortable cash position: 745 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2022 to 2026Result, staff and balance sheet

	2022	2023	2024	2025	2026
Result
Gross margin	€ 264.822	€ 178.671-32,5%	€ 266.167+49%	€ 176.750-33,6%	€ 127.121-28,1%
EBITDA	€ 7.990	€ 13.955	€ 30.498	€ -20.755	€ 1.062
EBITDA margin	3%	7,8%	11,5%	-11,7%	0,8%
Staff
FTE	3,7	1,9-48,6%	3,1+63,2%	2,7-12,9%	1,9-29,6%
Gross margin per FTE	€ 71.573	€ 94.037	€ 85.860	€ 65.463	€ 66.906
Payroll cost per FTE	€ 69.219	€ 86.311	€ 75.771	€ 72.857	€ 65.922
Balance sheet
Equity	€ 309.290	€ 270.352	€ 237.561	€ 217.734	€ 219.283
Cash	€ 222.432	€ 258.692	€ 383.290	€ 248.602	€ 255.763
Liquidity ratio	2,54	2,71	1,90	2,41	2,71

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2026, filed on 08/09/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Digital Experience & Tech

Website strategy & UX

Sector focus

Food & beverageB2B servicesHealth & pharmaTravel & hospitalityPublic sector & government

Publicly known clients

Katoen Natie, Motrac, Kurma, Buvetex, Bedtime, Beefeater, Pernod Ricard Belgium, Absolut, Jameson, Lillet, Havana Club, SEIKO Optical, HOYA, GraydonCreditsafe, Astellas

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 65.922

+2% versus the median

Team composition

1,9 FTE

€ 65.922

Median Creatief bureau (2025) € 64.418All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2026

52,6%

Median for this type of agency (2025): 34,5%

Inflow 2026

/

20222023202420252026

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.