What is Sportplus Media specialised in?

Brand strategy & positioning, Brand identity & design, Video production, Organic social content, Social strategy & platform mix, Corporate communication.

How big is Sportplus Media?

Around 5 full-time equivalents (financial year 2025).

Which sectors does Sportplus Media work for?

Sports & entertainment, Food & beverage.

Review: Sportplus Media

Sportplus Media is een social media bureau uit Merelbeke, actief sinds 2021. Er werken ongeveer 5 mensen, uitgedrukt in voltijdse equivalenten. Het bureau combineert social media, branding & identiteit, video & productie en pr & communicatie.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 343.571 gross margin, growth +65% against a sector median of +11,4%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Sportplus MediaSector median

EBITDA margin 43%, sector median 31,6%. Value-added coverage 1,76 (median 1,30).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 73.100

Median (2024) € 61.673

Against a payroll cost of € 41.241 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 42

Median (2024) € 39

8.109 hours worked, 1.725 per FTE. Against that sits € 24 of payroll cost per hour worked, leaving € 18 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,8 months (median 7,4 mo). Equity in the latest year: € 28.731.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 38.798. Liquidity ratio 1,05: current assets cover short-term debt in full. Solvency 9,9%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 57 days of supplier credit, sector median 49. The accounts were filed 201 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 9 Jun 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Thin buffer · 31 Dec 2025 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
EBITDA margin above the sector median (43,0%)
Profitable in every one of the last 5 years
Team grew (+30,6% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,76)
Comfortable cash position: 73 days of payroll
Turnover below the median (12,8%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 96.874	€ 151.506+56,4%	€ 172.761+14%	€ 208.193+20,5%	€ 343.571+65%
EBITDA	€ 96.258	€ 97.831	€ 87.875	€ 76.017	€ 147.646
EBITDA margin	99,4%	64,6%	50,9%	36,5%	43%
Staff
FTE	-	1,4	2,3+64,3%	3,6+56,5%	4,7+30,6%
Gross margin per FTE	-	€ 108.219	€ 75.114	€ 57.831	€ 73.100
Payroll cost per FTE	-	€ 37.478	€ 36.074	€ 36.229	€ 41.241
Balance sheet
Equity	€ 46.501	€ 99.595	€ 165.972	€ 56.384	€ 28.731
Cash	€ 34.089	€ 109.655	€ 182.260	€ 57.438	€ 38.798
Liquidity ratio	19,14	3,00	3,48	1,48	1,05

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 20/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning

Branding & Design

Brand identity & design

Content & Production

Video production

Social, Influencer & Community

Organic social content Social strategy & platform mix

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Professionele sport: voetbal en atletiek, athlete branding, drank en FMCG. Klein team (Rotselaar), begeleidt zowel sporters als merken.

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 41.241

-20% versus the median

Team composition

4,7 FTE

27% women
73% men

Training per FTE

0,0 h

Many agencies fill this field in incompletely.

€ 41.241

Median Social media bureau (2024) € 51.484All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

12,8%

Median for this type of agency (2024): 43,5%

Inflow 2025

72,3%

3,4 FTE in, 0,6 FTE out

Net team change

+2,8 FTE

2022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.