Sparkies
The content of this factsheet is in Dutch.
Sparkies is een pr- & communicatiebureau uit Elsene, actief sinds 2006. Het bureau is toegespitst op pr & communicatie en social media.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
3 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Late filing · 26 Feb 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Critical buffer · 30 Jun 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- Sharp drop in equity · 30 Jun 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Negative equity · 30 Jun 2025 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- + 2 older signals within 24m
What this agency does well
- Comfortable cash position: 190 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 42.356 | € 78.270+84,8% | € 46.798-40,2% | € 51.049+9,1% |
| EBITDA | € -10.819 | € 21.118 | € -6.654 | € -1.848 |
| EBITDA margin | -25,5% | 27% | -14,2% | -3,6% |
| Staff | ||||
| FTE | 1,4 | - | - | - |
| Gross margin per FTE | € 30.254 | - | - | - |
| Payroll cost per FTE | € 32.733 | - | - | - |
| Balance sheet | ||||
| Equity | € 3.024 | € 9.631 | € -4.569 | € -16.057 |
| Cash | € 754 | € 44.508 | - | € 26.913 |
| Liquidity ratio | 1,01 | 0,99 | 0,95 | 0,85 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 26/02/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 2 services
Sector focus
Food en beverage, beauty, lifestyle. PR-bureau Brussel, gespecialiseerd in pers- en influencerrelaties.
From our own research. The agency hasn't listed its sectors yet.
Publicly known clients
Nestle, Maggi, Nescafe Dolce Gusto, Nesquik, Riso Gallo, Godiva, Starbucks, Ricola, Unilever, Becel, Fisherman's Friend (bron: eigen website referenties, juli 2026)
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Coming soon
We're working on this part of the factsheet.
Frequently asked questions about Sparkies
- When was Sparkies founded?
- In 2006.
- Where is Sparkies located?
- In Elsene, Belgium.
- What is Sparkies specialised in?
- Influencer & creator marketing, PR strategy & media relations.
- Which sectors does Sparkies work for?
- Fashion & lifestyle, Food & beverage.
- Who are the clients of Sparkies?
- Among others Nestle, Maggi, Nescafe Dolce Gusto, Nesquik, Riso Gallo, Godiva, Starbucks, Ricola, Unilever, Becel, Fisherman's Friend (bron: eigen website referenties, juli 2026).
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-08-31.