How big is Spacefwd Benelux?

Around 2 full-time equivalents (financial year 2025).

Review: Spacefwd Benelux

Spacefwd Benelux is al ruim tien jaar actief als social media bureau uit Charleroi.

Awards

2× IAB MIXX Awards

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 107.860 gross margin, growth +38,3% against a sector median of +23,8%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

Spacefwd BeneluxSector median

EBITDA margin 19%, sector median 29,6%. Value-added coverage 1,24 (median 1,35).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 59.922

Median (2025) € 70.836

Against a payroll cost of € 44.462 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 31

Median (2025) € 42

3.468 hours worked, 1.927 per FTE. Against that sits € 23 of payroll cost per hour worked, leaving € 8 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 0,5 months (median 7,4 mo). Equity in the latest year: € 3.713.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 57.390. Liquidity ratio 1,30: current assets cover short-term debt in full. Solvency 1,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 131 days of supplier credit, sector median 57. The accounts were filed 214 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Board change · 23 Sep 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Board change · 13 Jan 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Late filing · 31 Oct 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Critical buffer · 31 Mar 2025 · NBB
Equity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
Sharp drop in equity · 31 Mar 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Late filing · 26 Nov 2024 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 3 years in a row
Outgrew the sector median 3 years running
Stable team (no meaningful FTE loss)
Healthy working capital (current ratio 1,30)
Comfortable cash position: 262 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 40.263	€ 60.272+49,7%	€ 77.963+29,4%	€ 107.860+38,3%
EBITDA	€ 7.932	€ 11.979	€ -155	€ 20.512
EBITDA margin	19,7%	19,9%	-0,2%	19%
Staff
FTE	0,6	0,9+50%	1,8+100%	1,80%
Gross margin per FTE	€ 67.106	€ 66.969	€ 43.313	€ 59.922
Payroll cost per FTE	€ 22.392	€ 42.228	€ 37.772	€ 44.462
Balance sheet
Equity	€ 16.606	€ 20.750	€ 315	€ 3.713
Cash	€ 104.868	€ 51.309	€ 47.767	€ 57.390
Liquidity ratio	1,59	1,33	1,52	1,30

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/10/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Coming soon

We're working on this part of the factsheet.

Coming soon

We're working on this part of the factsheet.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 44.462

-10% versus the median

Team composition

1,8 FTE

€ 44.462

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

138,9%

Median for this type of agency (2025): 39,7%

Inflow 2025

55,6%

1,0 FTE in, 2,5 FTE out

Net team change

-1,5 FTE

2022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Award-winning work 2 award(s)

2025

IAB MIXX Awards SilverNative Advertising · “Aldi” · source ↗

2024

IAB MIXX Awards BronzeBrand Advertising · “Oscar and the Wolf” · source ↗

As published by the organising award shows, collected by IKAg.