What is Skillmedia specialised in?

Video production, Paid social, Search advertising (SEA).

How big is Skillmedia?

Around 2 full-time equivalents (financial year 2025).

Which sectors does Skillmedia work for?

Automotive & mobility, Construction & real estate, Hospitality & tourism, Retail & e-commerce, Sports & entertainment.

Review: Skillmedia

Q: Who are the clients of Skillmedia?

Among others MyDoors, De Craeker Service, Allreno, Bar Perron, Gijsels, ACEG, AXXES, SPOQ, PVD concept, Bocadero, Ginsonline, De Kathedraal, D'Angello & Francis, TAKI.

Vanuit Wilrijk werkt Skillmedia sinds 2016 als full-service bureau. Er werken ongeveer 2 mensen, uitgedrukt in voltijdse equivalenten. Het bureau is toegespitst op video & productie en paid media (sea/social/display). Het zwaartepunt ligt bij opdrachtgevers uit horeca & events, bouw, automotive en beauty.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 265.013 gross margin, growth +71,6% against a sector median of +1,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

SkillmediaSector median

EBITDA margin 26,7%, sector median 23,9%. Value-added coverage 1,47 (median 1,27).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 132.507

Median (2025) € 78.251

Against a payroll cost of € 75.051 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 75

Median (2025) € 49

3.512 hours worked, 1.756 per FTE. Against that sits € 43 of payroll cost per hour worked, leaving € 33 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -10,1 months (median 5,8 mo). Equity in the latest year: € -126.179.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 4.327. Liquidity ratio 0,65: current assets cover short-term debt not in full. Solvency -46,2%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 167 days of supplier credit, sector median 54. The accounts were filed 209 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 27 Feb 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Critical buffer · 31 Dec 2025 · NBB
Equity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
Negative equity · 31 Dec 2025 · NBB
Debts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
+ 3 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
EBITDA margin above the sector median (26,7%)
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (1,47)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 186.788	€ 117.743-37%	€ 41.100-65,1%	€ 154.439+275,8%	€ 265.013+71,6%
EBITDA	€ -89.100	€ -96.518	€ -77.824	€ 16.398	€ 70.648
EBITDA margin	-47,7%	-82%	-	10,6%	26,7%
Staff
FTE	6,6	4,6-30,3%	2,0-56,5%	2,00%	2,00%
Gross margin per FTE	€ 28.301	€ 25.596	€ 20.550	€ 77.220	€ 132.507
Payroll cost per FTE	€ 36.792	€ 44.232	€ 54.597	€ 55.888	€ 75.051
Balance sheet
Equity	€ 11.356	€ -94.136	€ -183.071	€ -180.076	€ -126.179
Cash	€ 5.043	€ 9.496	€ 1.945	€ 3.989	€ 4.327
Liquidity ratio	1,00	0,68	0,44	0,47	0,65

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 28/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Content & Production

Video production

Media

Paid social Search advertising (SEA)

Sector focus

Real estate & constructionTravel & hospitalityFood & beverageB2B services

Publicly known clients

MyDoors, De Craeker Service, Allreno, Bar Perron, Gijsels, ACEG, AXXES, SPOQ, PVD concept, Bocadero, Ginsonline, De Kathedraal, D'Angello & Francis, TAKI

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 13 people mapped

A broad team with no clear centre of gravity — creative, strategy and digital marketing carry roughly equal weight. There are 2 strategists around — expect thinking first, pixels second.

A

Angelo

Executive partner

J

Jimmy

Finance & Sales Director

R

Robin

Managing Director

A

Amy

Web Designer

C

Cédric

Web Developer

F

Fytch

Photographer

J

Jonathan

Creative Strategist

J

Jun

Graphic Designer

L

Lise-Marie

Content Creator

M

Mathias

Digital Marketeer

S

Shauny

Digital Marketeer

T

Tibo

Client & Team Manager

V

Vincent

Content Strategist

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 75.051

+24% versus the median

Team composition

2,0 FTE

€ 75.051

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2022

137,0%

Median for this type of agency (2025): 31,1%

Inflow 2022

21,7%

1,0 FTE in, 6,3 FTE out

Net team change

-5,3 FTE

20212022202320242025

Figures for financial year 2022: in 2025 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.